//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"USA"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising"
~subject:"Radio advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbespot"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
Advertising
Radio advertising
Fernsehwerbung
17
Television advertising
17
Advertising effects
13
Werbewirkung
13
Werbung
6
Consumer behaviour
5
Konsumentenverhalten
5
Internet marketing
4
Online-Marketing
4
advertising
4
Fernsehen
3
Television
3
United States
3
television
3
Belgien
2
Belgium
2
Bibliometrics
2
Bibliometrie
2
Fernsehprogramm
2
Gender
2
Geschlecht
2
Media usage
2
Mediennutzung
2
Television programme
2
content analysis
2
television programs
2
Ball game
1
Ballsport
1
Brand management
1
Cause-related advertising
1
Cognition
1
Content Management
1
Content management
1
Dauer
1
Duration
1
Economic transition
1
Emotion
1
Experiment
1
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Bellman, Steven
3
Varan, Duane
3
Jeong, Yongick
2
Pelsmacker, Patrick de
2
Dens, Nathalie
1
Einwiller, Sabine
1
Kent, Robert J.
1
Logan, Kelty
1
Rask, Amy
1
Robinson, Jennifer A.
1
Rossiter, John R.
1
Sanders, Meghan
1
Schweda, Anika
1
Stürmer, Lina
1
Swaminathan, Srinivasan
1
Verhellen, Yann
1
Wooley, Brooke
1
Wouters, Marijke
1
Zhao, Xinshu
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of promotion management : JPM
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
The journal of media economics
6
International journal of advertising : the review of marketing communications
5
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
JMM : the international journal on media management
4
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of media business studies
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Quantitative marketing and economics : QME
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
CESifo Working Paper Series
2
CESifo working papers
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Canadian journal of agricultural economics : CJAE
2
Harvard business review : HBR
2
Health marketing quarterly
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
Journal of economics & management strategy : JEMS
2
Journal of global marketing
2
Journal of marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Kellogg on advertising & media : the Kellogg School of Management
2
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
2
Schriften zu Marketing und Management
2
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
2
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
3
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
4
The impact of the length of preceding and succeeding ads on television advertising effectiveness
Jeong, Yongick
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011743987
Saved in:
5
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
6
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
7
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
8
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
9
Brand placement in scripted and non-scripted Belgian and US programs on Belgian prime time television
Wouters, Marijke
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 299-318
Persistent link: https://www.econbiz.de/10009423377
Saved in:
10
Bridging the gab between time and space : examining the impact of commercial length and frequency on advertising effectiveness
Jeong, Yongick
;
Sanders, Meghan
;
Zhao, Xinshu
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 263-279
Persistent link: https://www.econbiz.de/10009373360
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->