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subject:"USA"
~person:"Evanschitzky, Heiner"
~subject:"Brand image"
~subject:"Relationship marketing"
~subject:"satisfaction"
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USA
Brand image
Relationship marketing
satisfaction
Customer satisfaction
21
Kundenzufriedenheit
19
Beziehungsmarketing
11
Arbeitszufriedenheit
7
Consumer behaviour
6
Job satisfaction
6
Konsumentenverhalten
6
Deutschland
5
Dienstleistungsqualität
5
Germany
5
Service quality
5
Einzelhandel
4
Lieferantenmanagement
4
Retail trade
4
Supplier relationship management
4
Switching behaviour
4
Switching costs
4
Wechselverhalten
4
Beschwerdemanagement
3
Complaint management
3
B-to-B-Marketing
2
Business-to-business marketing
2
Führungsstil
2
Leadership style
2
Measurement
2
Messung
2
Adaptive selling
1
Arbeitsorganisation
1
Austauschtheorie
1
Betriebliche Wertschöpfung
1
Brand
1
Brand management
1
Buffering effect
1
Business-to-business
1
Buyer-seller relationships
1
Coalition
1
Coalition loyalty program
1
Confidence
1
Consumer goods industry
1
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10
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English
8
German
3
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Evanschitzky, Heiner
Han, Heesup
46
Homburg, Christian
29
Mattila, Anna S.
22
Svensson, Göran
20
Prentice, Catherine
19
Aksoy, Lerzan
17
Gil Saura, Irene
16
Usman, Osly
16
Gustafsson, Anders
15
Wong, IpKin Anthony
15
Bilgihan, Anil
14
Keiningham, Timothy
14
Mittal, Vikas
14
Wieseke, Jan
14
Hyun, Sunghyup Sean
13
Jang, Soocheong
13
Kim, Wansoo
13
Loureiro, Sandra Maria Correia
13
Rather, Raouf Ahmad
13
Stock-Homburg, Ruth
13
Bruhn, Manfred
12
Klaus, Philipp
12
Ryu, Kisang
12
Balaji, M. S.
11
Bang, Nguyen
11
Blut, Markus
11
Hsu, Maxwell K.
11
Huber, Frank
11
Larivière, Bart
11
Lee, Choong-Ki
11
Park, Jungkun
11
Prybutok, Victor R.
11
Quach, Sara
11
Ringle, Christian M.
11
So, Kevin Kam Fung
11
Töpfer, Armin
11
Van Vaerenbergh, Yves
11
Barnes, Donald C.
10
Casidy, Riza
10
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Journal of retailing
3
Die Betriebswirtschaft : DBW
1
Electronic retailing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
11
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1
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
2
Securing business-to-business relationships : the impact of switching costs
Blut, Markus
;
Evanschitzky, Heiner
;
Backhaus, Christof
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
Saved in:
3
Spillover effects of service failures in coalition loyalty programs : the buffering effect of special treatment benefits
Schumann, Jan Hendrik
;
Wünderlich, Nancy V.
; …
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 111-118
Persistent link: https://www.econbiz.de/10010359932
Saved in:
4
The impact of service characteristics on the switching costs-customer loyalty link
Blut, Markus
;
Beatty, Sharon E.
;
Evanschitzky, Heiner
; …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 275-290
Persistent link: https://www.econbiz.de/10010402374
Saved in:
5
New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link
Nagengast, Liane
;
Evanschitzky, Heiner
;
Blut, Markus
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 408-427
Persistent link: https://www.econbiz.de/10010408213
Saved in:
6
Aligning employee service recovery performance with brand values : the role of brand-specific leadership
Khanyapuss Punjaisri
;
Evanschitzky, Heiner
;
Rudd, John
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1006
Persistent link: https://www.econbiz.de/10010194421
Saved in:
7
Satisfaction with complaint handling : a replication study on its determinants in a business-to-business context
Brock, Christian
;
Blut, Markus
;
Evanschitzky, Heiner
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 319-322
Persistent link: https://www.econbiz.de/10009779946
Saved in:
8
How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings
Woisetschläger, David
;
Lentz, Patrick
;
Evanschitzky, Heiner
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 800-808
Persistent link: https://www.econbiz.de/10009229009
Saved in:
9
Beschwerdemanagement im B2B-Sektor: Replikation und Erweiterung
Brock, Christian
;
Blut, Markus
;
Evanschitzky, Heiner
; …
- In:
Die Betriebswirtschaft : DBW
70
(
2010
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003929430
Saved in:
10
Multi-Channel-Management im Spannungsfeld von Kundenzufriedenheit und Organisation
Ahlert, Dieter
;
Evanschitzky, Heiner
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
4
,
pp. 21-25
Persistent link: https://www.econbiz.de/10003384336
Saved in:
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