//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"United States"
~isPartOf:"European journal of marketing : EJM"
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
United States
Advertising
Marketing management
129
Marketingmanagement
129
Consumer behaviour
23
Konsumentenverhalten
23
Marketing
22
Brand management
21
Markenführung
21
Beziehungsmarketing
17
Relationship marketing
17
Brand image
15
Markenimage
15
Corporate reputation
11
Firmenimage
11
Strategic management
11
Strategisches Management
11
USA
11
Brand
10
Firm performance
10
Großbritannien
10
Markenartikel
10
United Kingdom
10
Unternehmenserfolg
10
Corporate culture
9
Integrated marketing communications
9
Unternehmenskultur
9
Communication
8
Kommunikation
8
Werbung
8
Advertising effects
7
Brand architecture
7
International marketing
7
Internationales Marketing
7
KMU
7
Marketing communications
7
New product development
7
Produktentwicklung
7
Public relations
7
SME
7
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
18
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
19
Author
All
Barksdale, Hiram C.
1
Barrio-García, Salvador del
1
Blankson, Charles
1
Butler, Patrick
1
Cheng, Ranis
1
Dewsnap, Belinda
1
Fahy, John
1
Finne, Åke
1
Foley, Anthony
1
French, Warren A.
1
Grönroos, Christian
1
Guzman, Francisco
1
Ha, Kyoungnam
1
Hammervoll, Trond
1
Jobber, David
1
Kim, Jae-Eun
1
Kim, Jungkeun
1
Kitchen, Philip J.
1
Laurie, Sally
1
Markovitch, Dmitri G.
1
Marshall, Roger
1
Melewar, T. C.
1
Meyer, Jeffrey
1
Miles, Chris
1
Mortimer, Kathleen
1
O'Sullivan, Don
1
Paswan, Audhesh K.
1
Perreault, William D.
1
Porcu, Lucia
1
Prendergast, Gerard P.
1
Samu, Sridhar
1
Shipley, David D.
1
Song, Reo
1
Spotts, Harlan E.
1
Steckel, Joel H.
1
Toften, Kjell
1
Tsang, Alex S. L.
1
Weinberger, Marc G.
1
Weinberger, Michelle F.
1
White, Darin W.
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of business research : JBR
26
Journal of marketing
25
Journal of marketing communications
21
Journal of advertising research
17
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing management : MM
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
NICPRE / National Institute for Commodity Promotion Research and Evaluation
11
SpringerLink / Bücher
11
Harvard business review : HBR
9
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
Australasian marketing journal
8
International journal of advertising : the review of marketing communications
8
Journal of marketing research : JMR
8
Journal of promotion management : JPM
8
Marketing intelligence & planning
8
Psychology & marketing
8
International journal of technology marketing : IJTMkt
7
Journal of Islamic marketing : JIMA
7
Journal of marketing theory and practice
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Series / American Marketing Association
7
The journal of brand management : an international journal
7
The journal of business & industrial marketing
7
AMS review : official publication of the Academy of Marketing Science
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
American journal of agricultural economics
6
Asia Pacific journal of marketing and logistics
6
Business horizons
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business strategy
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Marketing theory
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
2
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
3
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Saved in:
4
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
5
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
6
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
Saved in:
7
Predicting handbill avoidance in Hong Kong and the UK
Prendergast, Gerard P.
;
Tsang, Alex S. L.
;
Cheng, Ranis
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 132-146
Persistent link: https://www.econbiz.de/10010344234
Saved in:
8
Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
Saved in:
9
Persuasion, marketing communication, and the metaphor of magic
Miles, Chris
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2002-2019
Persistent link: https://www.econbiz.de/10010205943
Saved in:
10
Do initial stock price reactions provide a good measurement stick for marketing strategies? : the case of new product introductions in the US
Markovitch, Dmitri G.
;
Steckel, Joel H.
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 406-421
Persistent link: https://www.econbiz.de/10009535674
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->