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subject:"United States"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Brand"
~subject:"Social web"
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Search: subject_exact:"Web-Marketing"
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United States
Brand management
Brand
Social web
Internet marketing
312
Online-Marketing
312
Social Web
186
Consumer behaviour
184
Konsumentenverhalten
184
Markenführung
83
Social media
72
Viral marketing
72
Virales Marketing
72
Online retailing
68
Online-Handel
68
Beziehungsmarketing
65
Relationship marketing
65
Brand image
50
Markenimage
50
Advertising effects
49
Werbewirkung
49
Advertising
40
Werbung
38
E-commerce
35
Electronic Commerce
35
Markenartikel
34
Customer integration
29
Kundenintegration
29
Luxury goods
27
Luxusgüter
27
Marketing management
24
Marketingmanagement
24
Social network
17
Soziales Netzwerk
17
Social media marketing
15
Website
15
Internet
14
Confidence
12
Customer satisfaction
12
Digital marketing
12
Einzelhandel
12
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208
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208
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208
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English
208
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Filieri, Raffaele
7
Ko, Eunju
7
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Bigné Alcañiz, J. Enrique
3
Choi, Jeonghye
3
Dwivedi, Yogesh Kumar
3
Hajli, Nick
3
Kim, Juran
3
Richard, Marie-Odile
3
Seo, Yuri
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Azer, Jaylan
2
Bazi, Saleh
2
Chen, Jie
2
Chen, Qimei
2
Choi, Yung Kyun
2
Cui, Geng
2
Dessart, Laurence
2
Ghosh Dastidar, Ayan
2
Gorton, Matthew
2
Harrigan, Paul
2
Janssen, Loes
2
Ketelaar, Paul E.
2
Kim, Angella J.
2
Kim, Hye-yŏng
2
Kim, Jikyung
2
Kim, Kyung Hoon
2
Kim, Sang Jin
2
Kozinets, Robert V.
2
Krishen, Anjala S.
2
Lee, Eun-Ju
2
Lin, Zhibin
2
Liu, Ran
2
Milne, George R.
2
Mora Cortez, Roberto
2
Morgan-Thomas, Anna
2
Okazaki, Shintaro
2
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Published in...
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Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
125
Journal of retailing and consumer services
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of marketing communications
69
International journal of advertising : the review of marketing communications
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
57
Technological forecasting & social change : an international journal
56
The journal of product & brand management
53
Tourism management : research, policies, practice
49
International journal of electronic marketing and retailing : IJEMR
48
International journal of hospitality management
48
Journal of advertising research
48
Business horizons
46
Information systems research : ISR
46
Journal of internet commerce
44
Cogent business & management
43
SpringerLink / Bücher
42
Journal of management information systems : JMIS
39
International journal of technology marketing : IJTMkt
38
Marketing intelligence & planning
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Springer eBook Collection
35
The journal of brand management : an international journal
35
Journal of promotion management : JPM
33
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
33
Electronic commerce research
31
International journal of business information systems : IJBIS
29
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of marketing
29
Journal of travel and tourism marketing
29
Psychology & marketing
29
International journal of contemporary hospitality management
28
Journal of electronic commerce research : JECR
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of strategic marketing
27
Journal of marketing management : MM
26
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ECONIS (ZBW)
208
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1
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10
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208
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1
Hi, I'm taking over this account! : leveraging social media takeovers in fostering consumer-brand relationships
Penttinen, Valeria
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014331850
Saved in:
2
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
3
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
4
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
5
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
6
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
7
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
8
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
9
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
Saved in:
10
The impact of government use of social media and social media contradictions on trust in government and citizens' attitudes in times of crisis
Al Omoush, Khaled Saleh
;
Garrido, Rubén
;
Cañero …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014287660
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