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subject:"United States"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Brand"
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United States
Brand management
Brand
Internet marketing
312
Online-Marketing
312
Social Web
186
Social web
186
Consumer behaviour
184
Konsumentenverhalten
184
Markenführung
83
Social media
72
Viral marketing
72
Virales Marketing
72
Online retailing
68
Online-Handel
68
Beziehungsmarketing
65
Relationship marketing
65
Brand image
50
Markenimage
50
Advertising effects
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Werbewirkung
49
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40
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E-commerce
35
Electronic Commerce
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Markenartikel
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Marketingmanagement
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Ko, Eunju
5
Filieri, Raffaele
4
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Yoon, Sukki
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Chen, Qimei
2
Choi, Yung Kyun
2
Dessart, Laurence
2
Gorton, Matthew
2
Hajli, Nick
2
Kim, Juran
2
Milne, George R.
2
Morgan-Thomas, Anna
2
Rana, Nripendra P.
2
Richard, Marie-Odile
2
Swani, Kunal
2
Torres, Pedro M.
2
Veloutsou, Cleopatra
2
Wang, Shuman
2
Abosag, Ibrahim
1
Alden, Dana
1
Aloini, Davide
1
Andrade, Victoria
1
André, Ana Raquel
1
Arruda, Carolina
1
Azar, Salim L.
1
Baalbaki, Sally
1
Baker, Thomas L.
1
Bala, Pradip Kumar
1
Baldus, Brian J.
1
Barnes, Stuart J.
1
Barreda, Albert A.
1
Belei, Nina
1
Bellman, Steven
1
Bernritter, Stefan F.
1
Bogomolova, Svetlana
1
Bouzaabia, Olfa
1
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Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
63
The journal of product & brand management
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of retailing and consumer services
40
The journal of brand management : an international journal
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of advertising research
32
Journal of marketing communications
30
Journal of promotion management : innovations in planning and applied research
29
International journal of advertising : the review of marketing communications
24
International journal of electronic marketing and retailing : IJEMR
23
Journal of promotion management : JPM
21
Business horizons
19
Journal of internet commerce
18
Marketing intelligence & planning
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
SpringerLink / Bücher
16
Tourism management : research, policies, practice
15
Cogent business & management
14
Psychology & marketing
14
European journal of marketing : EJM
13
Journal of marketing management : MM
13
Springer eBook Collection
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing
12
Innovatives Markenmanagement
11
International journal of hospitality management
11
Journal of fashion marketing and management
11
Asia Pacific journal of marketing and logistics
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
International journal of sports marketing & sponsorship
9
Journal of global marketing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Young consumers : insight and ideas for responsible marketers
9
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ECONIS (ZBW)
88
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1
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
2
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
3
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
4
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
5
Transitional space and new forms of value co-creation in online brand communities
Skandalis, Alexandros
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490637
Saved in:
6
"Riding out the pandemic" : the role of brand message appeals on social media in shaping consumer responses
Kaushik, Kapil
;
Mishra, Abhishek
;
Cyr, Dianne J.
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490775
Saved in:
7
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
8
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
9
What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Islam, Nazrul
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
Saved in:
10
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
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