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subject:"United States"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Social Web"
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Search: subject_exact:"Viral marketing"
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United States
Social Web
Viral marketing
19
Virales Marketing
19
Consumer behaviour
15
Konsumentenverhalten
15
Social web
8
word of mouth
7
Brand image
4
Communication
4
Kommunikation
4
Markenimage
4
Language
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social network
3
Social relations
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Soziale Beziehungen
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Soziales Netzwerk
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Sprache
3
Advertising effects
2
Experiment
2
Online retailing
2
Online-Handel
2
Product quality
2
Produktqualität
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USA
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Werbewirkung
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interpersonal communication
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self-expression
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Amazon.com
1
Beschwerdemanagement
1
Bewertung
1
Canada
1
Complaint management
1
Confidence
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Consumer preferences
1
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Berger, Jonah
2
Chen, Zoey
2
Consiglio, Irene
1
Costabile, Michele
1
De Angelis, Matteo
1
Fernbach, Philip M.
1
Fischer, Eileen
1
Gershoff, Andrew D.
1
Kan, Christina
1
Kozinets, Robert V.
1
Langhe, Bart de
1
Lichtenstein, Donald R.
1
McGraw, A. Peter
1
Packard, Grant
1
Parmentier, Marie-Agnès
1
Rozenkrants, Bella
1
Sengupta, Jaideep
1
Shen, Hao
1
Shiv, Baba
1
Warren, Caleb
1
Weingarten, Evan
1
Wheeler, S. Christian
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Wooten, David B.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
85
Journal of retailing and consumer services
45
International journal of hospitality management
40
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
Journal of marketing communications
34
Information systems research : ISR
33
Tourism management : research, policies, practice
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Electronic commerce research
20
Journal of marketing
20
Journal of travel and tourism marketing
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of electronic commerce research : JECR
19
Journal of hospitality marketing & management
19
Psychology & marketing
19
International journal of electronic marketing and retailing : IJEMR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
The journal of product & brand management
18
International journal of contemporary hospitality management
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of marketing management : MM
17
Journal of marketing research : JMR
16
Journal of promotion management : innovations in planning and applied research
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Journal of advertising research
15
Technological forecasting & social change : an international journal
15
Business horizons
14
International journal of consumer studies
14
Journal of internet commerce
14
International journal of business information systems : IJBIS
12
The journal of services marketing
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of electronic commerce : IJEC
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
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ECONIS (ZBW)
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1
The effect of social density on word of mouth
Consiglio, Irene
;
De Angelis, Matteo
;
Costabile, Michele
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 511-528
Persistent link: https://www.econbiz.de/10011929680
Saved in:
2
Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
Saved in:
3
Social acceptance and word of mouth : how the motive to belong leads to divergent WOM with strangers and friends
Chen, Zoey
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 613-632
Persistent link: https://www.econbiz.de/10011755395
Saved in:
4
Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
Saved in:
5
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
6
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
7
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
8
Amazonian forests and trees : multiplicity and objectivity in studies of online consumer-generated ratings and reviews, a commentary on de Langhe, Fernbach, and Lichtenstein
Kozinets, Robert V.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 834-839
Persistent link: https://www.econbiz.de/10011489746
Saved in:
9
Things fall apart : the dynamics of brand audience dissipation
Parmentier, Marie-Agnès
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1228-1251
Persistent link: https://www.econbiz.de/10010490126
Saved in:
10
Humorous complaining
McGraw, A. Peter
;
Warren, Caleb
;
Kan, Christina
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1153-1171
Persistent link: https://www.econbiz.de/10010490133
Saved in:
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