//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"United States"
~isPartOf:"Journal of marketing communications"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
United States
Markenführung
Internet marketing
112
Online-Marketing
112
Consumer behaviour
72
Konsumentenverhalten
72
Social Web
58
Social web
58
Advertising effects
56
Werbewirkung
56
Advertising
40
Werbung
38
Viral marketing
30
Virales Marketing
30
Brand management
26
social media
25
Brand image
16
Markenimage
16
Beziehungsmarketing
12
Online retailing
12
Online-Handel
12
Relationship marketing
12
Marketing management
10
Marketingmanagement
10
Confidence
9
Vertrauen
9
advertising
9
Brand
8
Markenartikel
8
Facebook
6
Social media
6
E-commerce
5
Electronic Commerce
5
Social network
5
Soziales Netzwerk
5
Website
5
Cognition
4
Computerspiel
4
Crisis management
4
Emotion
4
Experiment
4
more ...
less ...
Online availability
All
Undetermined
24
Free
2
Type of publication
All
Article
29
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Language
All
English
29
Author
All
Rita, Paulo
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Anselmsson, Johan
1
Ashley, Christy
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Belanche, Daniel
1
Bellman, Steven
1
Brown, Mark
1
Burkhalter, Janée N.
1
Buttle, Francis A.
1
Casaló, Luis V.
1
Chakrabarti, Somnath
1
Coelho, Pedro Simões
1
Dąbrowski, Dariusz
1
Eastin, Matthew S.
1
Flavián, Marta
1
Fullerton, Jami A.
1
Fuxman, Leonora
1
Gabrielli, Veronica
1
Gistri, Giacomo
1
Grigoriou, Nicholas
1
Groeger, Lars
1
Hack-Polay, Dieu
1
Hammick, Jinhyon Kwon
1
Ibrahim, Blend
1
Ibáñez-Sánchez, Sergio
1
Ju, Ilyoung
1
Kendrick, Alice
1
Khalid, Saba
1
Khandelwal, Utkal
1
Kim, Jooyoung
1
Kim, Kyongseok
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
87
International journal of internet marketing and advertising : IJIMA
63
The journal of product & brand management
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of retailing and consumer services
39
The journal of brand management : an international journal
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of advertising research
29
Journal of promotion management : innovations in planning and applied research
29
International journal of advertising : the review of marketing communications
24
International journal of electronic marketing and retailing : IJEMR
22
Journal of promotion management : JPM
20
Business horizons
19
Journal of internet commerce
18
Marketing intelligence & planning
18
SpringerLink / Bücher
16
Cogent business & management
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Tourism management : research, policies, practice
15
Psychology & marketing
14
European journal of marketing : EJM
13
Journal of marketing management : MM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Springer eBook Collection
12
Innovatives Markenmanagement
11
International journal of hospitality management
11
Journal of fashion marketing and management
11
Journal of marketing
11
Asia Pacific journal of marketing and logistics
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
International journal of advertising : the quarterly review of marketing communications
9
International journal of sports marketing & sponsorship
9
Journal of global marketing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Young consumers : insight and ideas for responsible marketers
9
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
2
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
3
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
4
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
5
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
6
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
7
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
8
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
9
Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath
;
Makhija, Mayank
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
Saved in:
10
Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice
;
Fullerton, Jami A.
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->