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subject:"United States"
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
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United States
Advertising
Direct marketing
538
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535
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Fogel, Joshua
4
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Mukherjee, Avinandan
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3
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3
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Health marketing quarterly
32
International journal of pharmaceutical and healthcare marketing : IJPHM
14
Journal of business research : JBR
5
Journal of advertising research
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Direct marketing : an international journal
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of global marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of law & economics
3
American journal of agricultural economics
2
Electronic commerce research and applications
2
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of industrial organization
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business & economics research
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
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1
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1
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ECONIS (ZBW)
171
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171
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1
Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Kewat, Pooja Bai
;
Panda, Priyabrata
;
Maharana, Arjuna Kumar
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10014312878
Saved in:
2
Management policy promotion as element of complex of commercial organizations marketing
Buley, Natal'ya V.
;
Demchenko, Tatiana S.
;
Bondaletov, …
- In:
Journal of international economic review
14
(
2021
)
2
,
pp. 117-126
Persistent link: https://www.econbiz.de/10014467542
Saved in:
3
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
4
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
5
Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby
;
Lakdawalla, Darius
;
Sood, Neeraj
- In:
Journal of public economics
221
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
Saved in:
6
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
7
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
8
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
9
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
10
Responses to direct-to-consumer advertising in Australia : comparing experience
Goodall, Stephen
;
Viney, Rosalie
;
Street, Deborah
; …
- In:
Health marketing quarterly
39
(
2022
)
4
,
pp. 398-409
Persistent link: https://www.econbiz.de/10013483456
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