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subject:"United States"
~subject:"Einzelhandel"
~subject:"Pricing strategy"
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United States
Einzelhandel
Pricing strategy
Sales promotion
1,938
Verkaufsförderung
1,938
Consumer behaviour
849
Konsumentenverhalten
845
Preismanagement
319
Retail trade
288
Theorie
204
Theory
204
Marketingmanagement
176
Advertising effects
175
Werbewirkung
175
Marketing management
170
Beziehungsmarketing
157
Relationship marketing
157
USA
155
Advertising
141
Werbung
141
Merchandising
134
Deutschland
129
Brand management
126
Markenführung
126
Germany
125
Online retailing
122
Online-Handel
122
Online-Marketing
117
Internet marketing
116
Verkauf
116
Selling
113
Marketing
112
Rabatt
105
Rebate
104
Salespeople
96
Verkaufspersonal
96
Ladengestaltung
84
Store design
84
Low-cost strategy
78
Niedrigpreisstrategie
78
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498
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172
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21
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14
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1
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English
649
German
21
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2
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Usman, Osly
10
Kind, Hans Jarle
8
Foros, Øystein
7
Kukar-Kinney, Monika
7
Kaiser, Harry M.
6
Natter, Martin
6
Sinitsyn, Maxim
6
Bogomolova, Svetlana
5
Gedenk, Karen
5
Gómez, Miguel I.
5
Monroe, Kent B.
5
Richards, Timothy J.
5
Xia, Lan
5
Ailawadi, Kusum L.
4
Aydinli, Aylin
4
Barone, Michael J.
4
Bertini, Marco
4
Bijmolt, Tammo H. A.
4
Breugelmans, Els
4
Gázquez-Abad, Juan Carlos
4
Pratiwi, Hana
4
Rajagopal
4
Rosmawati, Pipih
4
Sigué, Simon Pierre
4
Zettelmeyer, Florian
4
Aspara, Jaakko
3
Ballensiefen, Benjamin
3
Behe, Bridget K.
3
Berardi, Nicoletta
3
Biswas, Abhijit
3
Busse, Meghan R.
3
Cao, Zike
3
Choi, Sungchul
3
Czerniachowska, Kateryna
3
Faßnacht, Martin
3
Gauri, Dinesh Kumar
3
Gautier, Erwan
3
Grewal, Dhruv
3
Guha, Abhijit
3
Huchzermeier, Arnd
3
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Centre for International Economic Studies
1
Harvard Graduate School of Business Administration
1
Kogan Page Ltd. <London>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
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Journal of retailing and consumer services
32
Journal of retailing
30
Journal of business research : JBR
22
European journal of operational research : EJOR
15
Journal of marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of retail & distribution management
9
Journal of marketing research : JMR
9
Journal of the Academy of Marketing Science
9
International journal of production economics
8
Quantitative marketing and economics : QME
8
The international review of retail, distribution and consumer research
8
European journal of marketing : EJM
7
Journal of promotion management : JPM
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Psychology & marketing
7
The journal of product & brand management
7
Journal of promotion management : innovations in planning and applied research
6
Working paper / National Bureau of Economic Research, Inc.
6
American journal of agricultural economics
5
Information systems research : ISR
5
Journal of revenue and pricing management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
International journal of electronic marketing and retailing : IJEMR
4
International journal of hospitality management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Marketing intelligence & planning
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
SpringerLink / Bücher
4
The journal of personal selling & sales management : JPSSM
4
Agribusiness : an internat. journal
3
Agricultural and resource economics review : ARER
3
Domestic commerce series
3
International journal of industrial organization
3
International journal of market research
3
International journal of production research
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of food products marketing
3
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ECONIS (ZBW)
666
USB Cologne (EcoSocSci)
6
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Price promotions as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
4
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
5
Final price neglect in multi-product promotions : how non-integrated price reductions promote higher-priced products
Jia, He
;
Huang, Yunhui
;
Zhang, Qiang
;
Shi, Zhengyu
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
Saved in:
6
Digital signage for promoting price discounts : first insights into customer spending on distant and nearby discounted products
Nanni, Anastasia
;
Ordanini, Andrea
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10015065152
Saved in:
7
Pricing in online fashion retailing : implications for research and practice
Wood, Steve
;
Watson, Iain
;
Teller, Christoph
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1219-1242
Persistent link: https://www.econbiz.de/10012623870
Saved in:
8
Shelf space allocation for specific products on shelves selected in advance
Czerniachowska, Kateryna
;
Hernes, Marcin
- In:
European research studies
24
(
2021
)
3
,
pp. 316-334
Persistent link: https://www.econbiz.de/10012664537
Saved in:
9
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
10
The impact of price promotions on sales of unhealthy food and drink products in British retail stores
Watt, Toby
;
Beckert, Walter
;
Smith, Richard
;
Cornelsen, …
- In:
Health economics
32
(
2023
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10013461886
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