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subject:"United States"
~subject:"Zielgruppe"
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Search: subject_exact:"Segmented markets"
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United States
Zielgruppe
Market segmentation
1,831
Marktsegmentierung
1,831
Consumer behaviour
498
Konsumentenverhalten
498
Theory
285
Theorie
284
Marketing management
191
Marketingmanagement
191
Target group
157
USA
156
Cluster analysis
127
Clusteranalyse
127
market segmentation
127
Beziehungsmarketing
113
Relationship marketing
113
China
109
Holiday behaviour
107
Urlaubsverhalten
107
Deutschland
99
Germany
99
Segmentation
97
Preismanagement
92
Pricing strategy
92
Tourism marketing
91
Tourismusmarketing
91
Tourism
88
Tourismus
88
segmentation
86
Preisdifferenzierung
73
Price discrimination
73
Aktienmarkt
66
Stock market
66
Marktforschung
58
Market research
57
Online retailing
57
Online-Handel
57
Einzelhandel
53
Retail trade
53
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73
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10
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Book / Working Paper
133
Journal
1
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249
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249
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48
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48
Case study
9
Fallstudie
9
Conference paper
2
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2
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Language
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English
264
German
37
Author
All
Dolnicar, Sara
3
Leisch, Friedrich
3
Avery, Jill
2
Barber, Nelson
2
Branchik, Blaine J.
2
Chawla, Deepak
2
Decker, Reinhold
2
Denison, Dwight V.
2
Engel, Charles
2
Farmer, Michael C.
2
Garver, Michael S.
2
Goldsmith, Ronald E.
2
Hammann, Peter
2
Lee, Jinhee
2
Lipscomb, Clifford Allen
2
Preuß, Klaus-Jürgen
2
Rogers, John H.
2
Rundle-Thiele, Sharyn
2
Smith, Wayne W.
2
Steenburgh, Thomas J.
2
Taylor, D. Christopher
2
Tsiotsou, Rodoula H.
2
Tybout, Alice M.
2
Verhoef, Peter C.
2
Weinstein, Art
2
Wolf, Marianne McGarry
2
Yavas, Ugur
2
Abdallah, Abed Al-Nasser
1
Abedin, Ehsan
1
Abold, Roland
1
Absher, James D.
1
Ackerman, Joshua M.
1
Aghdaie, Mohammad Hasan
1
Akarte, Milind M.
1
Akhondzadeh-Noughabi, Elham
1
Al-Azri, Hamed
1
Al-Muharrami, Saeed
1
Albadvi, Amir
1
Albers, Sönke
1
Alexandris, K.
1
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Journal of vacation marketing : an international journal
6
Tourism management : research, policies, practice
6
Handbuch Zielgruppenmanagement
5
The journal of consumer marketing
5
Journal of retailing and consumer services
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Handbook of research on ethnic and intra-cultural marketing
3
International journal of contemporary hospitality management
3
International journal of hospitality management
3
Journal of business research : JBR
3
Journal of customer behaviour
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of financial and quantitative analysis : JFQA
3
Journal of food products marketing
3
Journal of marketing analytics : JMA
3
Journal of money, credit and banking : JMCB
3
Journal of strategic marketing
3
Journal of the Operational Research Society : OR
3
Marketing intelligence & planning
3
Methoden zur erfolgreichen Marktsegmentbearbeitung
3
Young consumers : insight and ideas for responsible marketers
3
Academy of Management journal : AMJ
2
Agricultural finance review
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of operational research : EJOR
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Harvard business review : HBR
2
International journal of market research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international financial markets, institutions & money
2
Journal of marketing for higher education
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
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ECONIS (ZBW)
301
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1
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10
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301
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1
A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data
Griva, Anastasia
;
Zampou, Eleni
;
Stavrou, Vasilis
; …
- In:
Journal of decision systems
33
(
2024
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014511925
Saved in:
2
Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
3
A review on customer segmentation methods for personalized customer targeting in e-commerce use cases
Alves Gomes, Miguel
;
Meisen, Tobias
- In:
Information systems and e-business management : ISeB
21
(
2023
)
3
,
pp. 527-570
Persistent link: https://www.econbiz.de/10014420611
Saved in:
4
Industry structure, segmentation, and quality competition in the U.S. hotel industry
Butters, R. Andrew
;
Hubbard, Thomas N.
- In:
The journal of industrial economics
71
(
2023
)
2
,
pp. 491-537
Persistent link: https://www.econbiz.de/10014365236
Saved in:
5
A dynamic segmentation of U.S. women during the COVID-19 pandemic
Ackerman, Joshua M.
;
Borinstein, Andrew
;
Kaji, Joel
; …
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1226-1240
Persistent link: https://www.econbiz.de/10014325929
Saved in:
6
Market segmentation and competition in health insurance
Dickstein, Michael J.
;
Ho, Katherine
;
Mark, Nathaniel
- In:
Journal of political economy
132
(
2024
)
1
,
pp. 96-148
Persistent link: https://www.econbiz.de/10014467245
Saved in:
7
Benefit segmentation in the tourist accommodation market based on eWOM attribute ratings
Nessel, Karolina
;
Kościółek, Szczepan
; …
- In:
Information technology & tourism
23
(
2021
)
2
,
pp. 265-290
Persistent link: https://www.econbiz.de/10012545201
Saved in:
8
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
9
Market segmentation and dynamic price discrimination in the U.S. airline industry
Gu, Chengyan
- In:
Journal of revenue and pricing management
22
(
2023
)
5
,
pp. 338-361
Persistent link: https://www.econbiz.de/10014372641
Saved in:
10
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
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