//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"United States"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Merchandising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
United States
Sales promotion
1,165
Verkaufsförderung
1,165
Konsumentenverhalten
626
Consumer behaviour
625
Preismanagement
238
Pricing strategy
238
Einzelhandel
198
Retail trade
198
Advertising effects
122
Werbewirkung
122
Marketing management
109
Marketingmanagement
109
Online retailing
100
Online-Handel
100
Theorie
100
Theory
100
USA
100
Advertising
91
Beziehungsmarketing
91
Relationship marketing
91
Werbung
90
Brand management
87
Markenführung
87
Internet marketing
86
Online-Marketing
86
Rabatt
83
Rebate
83
Ladengestaltung
63
Store design
63
Low-cost strategy
61
Niedrigpreisstrategie
61
Kundenbindungsprogramm
59
Loyalty program
59
Selling
57
Verkauf
56
Salespeople
54
Verkaufspersonal
54
Brand image
51
Einzelhandelspreis
51
more ...
less ...
Online availability
All
Undetermined
23
Type of publication
All
Article
98
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
100
Graue Literatur
20
Non-commercial literature
20
Arbeitspapier
18
Working Paper
18
Aufsatz im Buch
10
Book section
10
Case study
3
Fallstudie
3
Hochschulschrift
3
Thesis
3
Collection of articles of several authors
2
Guidebook
2
Ratgeber
2
Reprint
2
Sammelwerk
2
Advisory report
1
Amtsdruckschrift
1
Aufsatzsammlung
1
Collection of articles written by one author
1
Glossar enthalten
1
Glossary included
1
Government document
1
Gutachten
1
Lehrbuch
1
Sammlung
1
Systematic review
1
Textbook
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
100
Author
All
Gómez, Miguel I.
5
Richards, Timothy J.
4
Kaiser, Harry M.
3
Talukdar, Debabrata
3
Ailawadi, Kusum L.
2
Brown, Mark G.
2
Busse, Meghan R.
2
Gauri, Dinesh K.
2
Kirikoshi, Toru
2
Lee, Jong-ying
2
Lee, Jun
2
Lim, Chee Wooi
2
Malshe, Avinash
2
Pancras, Joseph
2
Zettelmeyer, Florian
2
Aggarwal, Ritesh
1
Ahluwalia, Punit
1
Albers, Sönke
1
Alston, Julian Mark
1
Altamirano, Nelson
1
Andrew, Damon P. S.
1
Arakal, Jeevan J.
1
Arnold, Mark J.
1
Balasubramanian, Siva Kumar
1
Barone, Michael J.
1
Basu, Anirban
1
Berck, Peter
1
Bhatt, Siddharth
1
Block, Martin P.
1
Bogomolova, Svetlana
1
Boland, Wendy Attaya
1
Bortman, Eli C.
1
Bouhlal, Yasser
1
Brown, Jennifer
1
Buckland, Sandra Stansbery
1
Burton, Scot
1
Bussière, Dave
1
Byun, Jaemun
1
Campbell, C.
1
Capps, Oral
1
more ...
less ...
Published in...
All
American journal of agricultural economics
5
Journal of promotion management : JPM
5
Journal of retailing
5
Journal of retailing and consumer services
5
Agricultural and resource economics review : ARER
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of business research : JBR
3
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
3
Psychology & marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of the Operational Research Society : OR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The American economic review
2
The journal of personal selling & sales management : JPSSM
2
Agribusiness : an internat. journal
1
Australasian marketing journal
1
Business horizons
1
Enterprise & society : the international journal of business history
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Food policy : economics planning and politics of food and agriculture
1
Foundations and trends in marketing : FTMKT
1
Health care management science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of accounting and information management
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of management and marketing research : IJMMR
1
International journal of management concepts and philosophy : IJMCP
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business case studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
100
Showing
1
-
10
of
100
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Is suggestive selling effective in increasing sales? : investigating its role in store promotion strategy using retail chain data from the U.S.
Pai, Dinesh Ramdas
;
Bhatt, Siddharth
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10014250026
Saved in:
2
How restaurant protective ad messaging can increase patronage intentions during the COVID-19 pandemic : conditional serial mediation and COVID-19 consumer concern
Rybak, Garrett
;
Johnson, Alicia M.
;
Burton, Scot
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 145-156
Persistent link: https://www.econbiz.de/10014233780
Saved in:
3
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
4
Prices and promotions in U.S. retail markets
Hitsch, Güenter J.
;
Hortaçsu, Ali
;
Lin, Xiliang
- In:
Quantitative marketing and economics : QME
19
(
2021
)
3/4
,
pp. 289-368
Persistent link: https://www.econbiz.de/10012818135
Saved in:
5
Do the pieces fit? : assessing the configuration effects of promotion attributes
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 337-349
Persistent link: https://www.econbiz.de/10012238078
Saved in:
6
The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I
;
Chuang, Shih-Chieh
;
Cheng, Yin-Hui
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238338
Saved in:
7
Case analysis I : sales promotion planning TML
Basu, Anirban
- In:
Vision : the journal of business perspective
24
(
2020
)
2
,
pp. 233-237
Persistent link: https://www.econbiz.de/10012229818
Saved in:
8
Case analysis II : sales promotion planning @ TML
Dhall, Punyaslok
- In:
Vision : the journal of business perspective
24
(
2020
)
2
,
pp. 238-241
Persistent link: https://www.econbiz.de/10012229820
Saved in:
9
Case analysis III : sales promotion planning TML
Arakal, Jeevan J.
- In:
Vision : the journal of business perspective
24
(
2020
)
2
,
pp. 242-245
Persistent link: https://www.econbiz.de/10012229822
Saved in:
10
Composing tweets to increase retweets
Jalali, Nima Y.
;
Papatla, Purushottam
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 647-668
Persistent link: https://www.econbiz.de/10012152471
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->