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subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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United States
Direct marketing
538
Direktmarketing
535
Consumer behaviour
135
Konsumentenverhalten
135
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
106
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79
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56
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Marketingmanagement
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Theorie
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Theory
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Deutschland
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Germany
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Vertriebsweg
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direct marketing
29
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Online-Handel
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Aufsatz in Zeitschrift
Article in journal
79
Graue Literatur
19
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Aufsatz im Buch
18
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18
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Sammelwerk
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Berndt, Ernst R.
2
Bond, Craig A.
2
Bond, Jennifer Keeling
2
Goldsmith, Ronald E.
2
Huh, Jisu
2
Koku, Paul Sergius
2
McFadden, Dawn Thilmany
2
Morimoto, Mariko
2
Myers, Susan D.
2
Reid, Leonard N.
2
Stafford, Marla Royne
2
Albaum, Gerald
1
Albers, Sönke
1
Alok Singh
1
Amasaka, Kakuro
1
An, Soontae
1
Atkin, Joann L.
1
Aurand, Timothy W.
1
Bacile, Todd J.
1
Bakker, Frank G. A. de
1
Banerjee, Sy
1
Barber, Nelson A.
1
Beltramini, Richard F.
1
Bergren, Jeffrey
1
Bhadury, Joyendu
1
Bhutada, Nilesh S.
1
Biegel, Bruce A.
1
Blose, Julia E.
1
Boo, Yee Ling
1
Borzekowski, Ron
1
Bose, Indranil
1
Bowers, Jake
1
Bratina, Danijel
1
Brown, Jane D.
1
Calfee, John Edward
1
Chang, Susan
1
Cheong, Yunjae
1
Cook, Christopher L.
1
Crawley, Lavera M.
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Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
MacLean Center for Clinical Medical Ethics
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Health marketing quarterly
8
Journal of advertising research
4
Direct marketing : an international journal
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The journal of law & economics
3
American journal of agricultural economics
2
European journal of operational research : EJOR
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of business & economics research
2
Journal of retailing and consumer services
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Agricultural and resource economics review : ARER
1
Akron business and economic review
1
Contemporary economics
1
Enterprise & society : the international journal of business history
1
Frontiers in health policy research
1
Harvard business review : HBR
1
Intelligent systems in accounting finance and management : international journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of electronic business
1
International journal of information systems and change management : IJISCM
1
International journal of nonprofit and voluntary sector marketing
1
International journal of production research
1
International journal of wine business research : IJWBR
1
Journal of agricultural and applied economics
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economics
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of historical research in marketing
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of marketing
1
Journal of marketing communications
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ECONIS (ZBW)
79
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1
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
2
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
3
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
4
Ask your doctor? : direct-to-consumer advertising of pharmaceuticals
Sinkinson, Michael
;
Starc, Amanda
- In:
The review of economic studies : RES
86
(
2019
)
2
,
pp. 836-881
Persistent link: https://www.econbiz.de/10012109388
Saved in:
5
Improving direct marketing activities effectiveness using analytical models : RFM vs. logit model on a casino case
Tabaj, Tjas̆a
;
Bratina, Danijel
- In:
Management
13
(
2018
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10012133937
Saved in:
6
The anywhere, anytime market : the 800-number, direct marketing, and the new networks of consumption
Popp, Richard K.
- In:
Enterprise & society : the international journal of …
19
(
2018
)
3
,
pp. 702-732
Persistent link: https://www.econbiz.de/10011933995
Saved in:
7
How direct-to-consumer advertising for prescription drugs affects consumers' welfare : a natural experiment tests the impact of FDA legislation
Mukherji, Prokriti
;
Janakiraman, Ramkumar
;
Dutta, Shantanu
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011707663
Saved in:
8
Challenges to replication and iteration in field experiments : evidence from two direct mail shots
Bowers, Jake
;
Higgins, Nathaniel
;
Karlan, Dean
;
Tulman, …
- In:
The American economic review
107
(
2017
)
5
,
pp. 462-465
Persistent link: https://www.econbiz.de/10011785886
Saved in:
9
Perfect versus imperfect direct advertising, and market performance
Esteban, Lola
;
Hernández, José M.
- In:
Journal of economics
122
(
2017
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011743297
Saved in:
10
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
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