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subject:"Unternehmen"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Verbraucherinnen"
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Unternehmen
Werbung
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596
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455
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144
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144
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141
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140
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95
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82
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66
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30
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24
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Journal of advertising research
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ECONIS (ZBW)
38
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1
Do stories (always) make food products taste better? : the boundary effects of matching package type and product dimension
Jaud, David A.
;
Braconnot, Alexandra R.
;
Lunardo, Renaud
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1224-1236
Persistent link: https://www.econbiz.de/10014368255
Saved in:
2
Private sanctions
Hart, Oliver D.
;
Thesmar, David
;
Zingales, Luigi
- In:
Economic policy
39
(
2024
)
117
,
pp. 203-268
Persistent link: https://www.econbiz.de/10014526052
Saved in:
3
What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality
Septianto, Felix
;
Paramita, Widya
;
Ye, Sheng
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10014233791
Saved in:
4
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
5
When consumers tune out advertising messages : development and validation of a scale to measure advertising disengagement
Tripathi, Sanjeev
;
Jain, Varsha
;
Pandey, Jatin
; …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10013186356
Saved in:
6
Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.
;
Schau, Hope Jensen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Saved in:
7
Understanding AI advertising from the consumer perspective : what factors determine consumer appreciation of AI-created advertisements?
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10012642989
Saved in:
8
How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John
;
Koslow, Scott
;
Ang, Lawrence
;
Tevi, Alexander
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
Saved in:
9
Advertising "on the go" : are consumers in motion more influenced by ads? : why advertisers should consider consumers' physical activity when planning ad campaigns
Dahlén, Micael
;
Karsberg, John
;
Sagfossen, Sofie
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 417-425
Persistent link: https://www.econbiz.de/10012495770
Saved in:
10
Financial constraints influence how consumers evaluate approach-framed versus avoidance-framed messages
Sarial-Abi, Gülen
;
Ulqinaku, Aulona
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 270-291
Persistent link: https://www.econbiz.de/10012260472
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