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subject:"Verhaltensökonomik"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Wohltätigkeit"
~subject:"field experiment"
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Search: subject_exact:"Feldstudie"
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Verhaltensökonomik
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field experiment
Feldforschung
22
Field research
22
Consumer behaviour
10
Experiment
10
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10
field experiments
8
Advertising effects
7
Internet marketing
7
Online-Marketing
7
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7
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4
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4
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3
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3
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2
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2
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advertising effectiveness
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digital advertising
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pricing
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purchase funnel
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Ascarza, Eva
2
Ariely, Dan
1
Bucklin, Randolph E.
1
Chung, Doug J.
1
Danielson, Matthew
1
Downs, Julie S.
1
Ebbes, Peter
1
Gong, Shiyang
1
Grinstein, Amir
1
Hoban, Paul R.
1
Iyengar, Radha
1
Jiang, Xuping
1
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1
Kronrod, Ann
1
Kumar, V.
1
Loewenstein, George F.
1
Mochon, Daniel
1
Narayandas, Das
1
Netzer, Oded
1
Petersen, J. Andrew
1
Schleicher, Martin
1
Schwartz, Janet
1
VanEpps, Eric M.
1
Zhang, Juanjuan
1
Zhao, Ping
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Journal of marketing research : JMR
Discussion paper series / IZA
97
Management science : journal of the Institute for Operations Research and the Management Sciences
53
CESifo working papers
50
Discussion paper
39
Journal of economic behavior & organization : JEBO
22
Discussion paper / Tinbergen Institute
19
Choice experiments in developing countries : implementation, challenges and policy implications
17
Journal of behavioral and experimental economics
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Journal of public economics
13
Discussion papers / CEPR
9
Faculty & research / Insead : working paper series
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Journal of marketing
9
NBER working paper series
9
Applied economics letters
7
Information systems research : ISR
7
Ruhr economic papers
7
Working paper / National Bureau of Economic Research, Inc.
7
Discussion paper / Social Science Research Center Berlin (WZB), Research Area Markets and Choice, Research Unit Market Behavior
6
Discussion papers of the Max Planck Institute for Research on Collective Goods
6
IWH-Diskussionspapiere
6
The World Bank economic review : WBER
6
Working papers in economics
6
Agricultural and resource economics review : ARER
5
DICE discussion paper
5
ECONtribute discussion paper
5
Manufacturing & service operations management : M & SOM
5
Working paper
5
Working papers / Harvard Business School, Division of Research
5
ZEW discussion papers
5
American economic journal : a journal of the American Economic Association
4
Applied economics
4
Discussion paper / Monash University, Department of Economics
4
European economic review : EER
4
Experimental economics : a journal of the Economic Science Association
4
IZA Discussion Paper
4
Journal of marketing research
4
Kiel working paper
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ECONIS (ZBW)
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1
Incentives versus reciprocity : insights from a field experiment
Chung, Doug J.
;
Narayandas, Das
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 511-524
Persistent link: https://www.econbiz.de/10011743659
Saved in:
2
What are likes worth? : a Facebook page field experiment
Mochon, Daniel
;
Johnson, Karen H.
;
Schwartz, Janet
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 306-317
Persistent link: https://www.econbiz.de/10011697386
Saved in:
3
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
4
Tweeting as a marketing tool : a field experiment in the TV industry
Gong, Shiyang
;
Zhang, Juanjuan
;
Zhao, Ping
;
Jiang, Xuping
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 833-850
Persistent link: https://www.econbiz.de/10011784965
Saved in:
5
Advance ordering for healthier eating? : field experiments on the relationship between the meal order-consumption time delay and meal content
VanEpps, Eric M.
;
Downs, Julie S.
;
Loewenstein, George F.
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 369-380
Persistent link: https://www.econbiz.de/10011502927
Saved in:
6
Does sparing the rod spoil the child? : how praising, scolding, and an assertive tone can encourage desired behaviors
Grinstein, Amir
;
Kronrod, Ann
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 433-441
Persistent link: https://www.econbiz.de/10011503091
Saved in:
7
The perils of proactive churn prevention using plan recommendations : evidence from a field experiment
Ascarza, Eva
;
Iyengar, Radha
;
Schleicher, Martin
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 46-60
Persistent link: https://www.econbiz.de/10011450365
Saved in:
8
Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
Saved in:
9
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
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