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subject:"Verkaufsförderung"
~person:"Aigner, Andreas"
~person:"Yoon, Sukki"
~subject:"Deutschland"
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Verkaufsförderung
Deutschland
Rabatt
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Rebate
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Consumer behaviour
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Konsumentenverhalten
3
Sales promotion
3
Discount
2
Low-cost strategy
2
Niedrigpreisstrategie
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Preismanagement
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Pricing strategy
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Prospect Theory
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Prospect theory
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Advertising
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Advertising effects
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Consumer Behaviour
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Consumer Empowerment
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Customer satisfaction
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Hedonic price index
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Hedonischer Preisindex
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Information Processing
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Kundenzufriedenheit
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Price Promotion
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Prosocial behavior
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Psychology of advertising
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Utilitarianism
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Utilitarismus
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Werbepsychologie
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Werbewirkung
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Werbung
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advertising
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construal level
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hedonic/utilitarian consumption
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message assertiveness
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price promotion
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Aigner, Andreas
Yoon, Sukki
Zettelmeyer, Florian
4
Birg, Laura
3
Busse, Meghan R.
3
Kukar-Kinney, Monika
3
Nevo, Aviv
3
Wolfram, Catherine D.
3
Aspara, Jaakko
2
Bauer, Cosima
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Bhatt, Siddharth Harshkant
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Carlson, Jeffrey R.
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Dietrich, Martin
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Gedenk, Karen
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Graf, Julia
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Khouja, Moutaz
2
Knaf, Michael
2
Li, Zonghuo
2
Martín Herrán, Guiomar
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Müller, Steffen
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Natter, Martin
2
Ratchford, Brian Thomas
2
Sigué, Simon Pierre
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Silva-Risso, Jorge M.
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Simester, Duncan
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Skiera, Bernd
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Stanyer, Mike
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Swain, Scott D.
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Tscheulin, Dieter K.
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Werblow, Andreas
2
Zerres, Christopher
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Ailawadi, Kusum L.
1
Akbari, Karl
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Akbari, Karl Behruz Homayun
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Journal of promotion management : innovations in planning and applied research
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
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ECONIS (ZBW)
3
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Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas
;
Wilken, Robert
;
Geisendorf, Sylvie
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
Saved in:
2
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
3
Feeling happier when paying more : dysfunctional counterfactual thinking in consumer affect
Yoon, Sukki
;
Vargas, Patrick T.
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1075-1100
Persistent link: https://www.econbiz.de/10008760275
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