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subject:"Verkaufsförderung"
~person:"Li, Zonghuo"
~person:"Yoon, Sukki"
~subject:"Deutschland"
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Verkaufsförderung
Deutschland
Rabatt
5
Rebate
5
Sales promotion
4
Beziehungsmarketing
2
Consumer behaviour
2
Coupon promotion
2
Distribution channel
2
Einzelhandel
2
Konsumentenverhalten
2
Kundenbindungsprogramm
2
Loyalty program
2
Multichannel strategy
2
Multikanalvertrieb
2
Preismanagement
2
Pricing strategy
2
Prospect Theory
2
Prospect theory
2
Relationship marketing
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Retail trade
2
Vertriebsweg
2
Advertising
1
Advertising effects
1
Channel integration
1
Channel switching
1
Customer satisfaction
1
Discount
1
Distribution model
1
Einzelhandelspreis
1
Experiment
1
Hedonic price index
1
Hedonischer Preisindex
1
Kundenzufriedenheit
1
Low-cost strategy
1
Niedrigpreisstrategie
1
Omnichannel operation
1
Omnichannel retailing
1
Online retailing
1
Online-Handel
1
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Li, Zonghuo
Yoon, Sukki
Zettelmeyer, Florian
4
Birg, Laura
3
Busse, Meghan R.
3
Kukar-Kinney, Monika
3
Nevo, Aviv
3
Wolfram, Catherine D.
3
Aspara, Jaakko
2
Bauer, Cosima
2
Bhatt, Siddharth Harshkant
2
Carlson, Jeffrey R.
2
Cheng, Andong
2
Choi, Sungchul
2
Dietrich, Martin
2
Felder, Stefan
2
Fritz, Wolfgang
2
Gauri, Dinesh Kumar
2
Gedenk, Karen
2
Graf, Julia
2
Khouja, Moutaz
2
Knaf, Michael
2
Martín Herrán, Guiomar
2
Müller, Steffen
2
Natter, Martin
2
Ratchford, Brian Thomas
2
Sigué, Simon Pierre
2
Silva-Risso, Jorge M.
2
Simester, Duncan
2
Skiera, Bernd
2
Stanyer, Mike
2
Swain, Scott D.
2
Tscheulin, Dieter K.
2
Werblow, Andreas
2
Zerres, Christopher
2
Aigner, Andreas
1
Ailawadi, Kusum L.
1
Akbari, Karl
1
Akbari, Karl Behruz Homayun
1
Alavi, Sascha
1
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International journal of production economics
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Psychology & marketing
1
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ECONIS (ZBW)
4
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1
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
2
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
3
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
4
Feeling happier when paying more : dysfunctional counterfactual thinking in consumer affect
Yoon, Sukki
;
Vargas, Patrick T.
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1075-1100
Persistent link: https://www.econbiz.de/10008760275
Saved in:
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