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subject:"Vertrauen"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of global marketing"
~subject:"Markentreue"
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Search: subject_exact:"Beziehungsmarketing"
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Vertrauen
Markentreue
Beziehungsmarketing
98
Relationship marketing
98
Consumer behaviour
63
Konsumentenverhalten
63
Internet marketing
45
Online-Marketing
45
Social Web
45
Social web
45
Brand management
33
Markenführung
33
Customer satisfaction
25
Kundenzufriedenheit
25
Brand image
23
Markenimage
23
Online retailing
18
Online-Handel
18
E-commerce
17
Electronic Commerce
17
social media
14
Brand
13
Confidence
13
Markenartikel
13
Viral marketing
12
Virales Marketing
12
Brand loyalty
11
Dienstleistungsqualität
10
Service quality
10
brand loyalty
9
Advertising effects
8
Customer integration
8
Kundenintegration
8
Website
8
Werbewirkung
8
Internet
7
Marketing management
7
Marketingmanagement
7
India
6
Indien
6
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Undetermined
13
Free
2
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Article
22
Type of publication (narrower categories)
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Article in journal
22
Aufsatz in Zeitschrift
22
Language
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English
22
Author
All
Abuljadail, Mohammad
1
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Babakus, Emin
1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Elisa K.
1
Chan, Terri H.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Ciappei, Cristiano
1
Dung Phuong Hoang
1
Giovanis, Apostolos N.
1
Guerreiro, Robson Coelho
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Gursimranjit Singh
1
Ha, Louisa
1
Jaggi, Shamily
1
Kaur Ghuman, Mandeep
1
Kaushik, Arun Kumar
1
Kumar, Vikas
1
Li, Esther Ling-Yee
1
Liu, Ben Shaw-ching
1
Lorenz, Melanie P.
1
Luk, Sherriff T. K.
1
Mangold, W. Glynn
1
Monteiro, Plínio Rafael Reis
1
Muhammad Shahar Jusoh
1
Nam Hoai Nguyen
1
Nim, Dheeraj
1
Overall, Jeffrey
1
Papadopoulou, Panagiota
1
Pedersen, Per Egil
1
Pelet, Jean-Eric
1
Pellegrini, Massimiliano M.
1
Preeda Srinaruewan
1
Ramsey, Jase R.
1
Rather, Raouf Ahmad
1
Rialti, Riccardo
1
Riasi, Arash
1
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Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of global marketing
Journal of retailing and consumer services
80
Journal of business research : JBR
54
Industrial marketing management : the international journal for industrial and high-tech firms
31
International journal of hospitality management
30
The journal of product & brand management
28
Asia Pacific journal of marketing and logistics
27
The journal of brand management : an international journal
20
The journal of business & industrial marketing
20
Journal of strategic marketing
18
The service industries journal
17
Cogent business & management
16
International journal of electronic marketing and retailing : IJEMR
15
The journal of services marketing
15
Journal of hospitality marketing & management
14
The international journal of bank marketing : IJBM
14
European journal of marketing : EJM
13
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of contemporary hospitality management
12
Journal of business-to-business marketing
12
Journal of travel and tourism marketing
12
Journal of financial services marketing : JFSM
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Marketing intelligence & planning
10
Australasian marketing journal
9
International journal of electronic customer relationship management : IJECRM
9
International journal of retail & distribution management
9
Journal of promotion management : innovations in planning and applied research
9
Psychology & marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing management : MM
8
Marketing letters : a journal of research in marketing
8
Pakistan journal of commerce and social sciences
8
Service business
8
Services marketing quarterly
8
Customer engagement : contemporary issues and challenges
7
International journal of bank marketing
7
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ECONIS (ZBW)
22
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1
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10
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22
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date (oldest first)
1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
3
Toward an attitude-based path to co-creation : exploring customer engagement in new product development
Ramsey, Jase R.
;
Lorenz, Melanie P.
;
Roy, Douglas
; …
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 62-77
Persistent link: https://www.econbiz.de/10014515032
Saved in:
4
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
5
Examining the relationship among customer experience, bank image, and trust : a multichannel banking perspective
Verma, Nidhi
;
Kaur Ghuman, Mandeep
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 141-164
Persistent link: https://www.econbiz.de/10014321502
Saved in:
6
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
7
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
8
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
9
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
10
The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context
Dung Phuong Hoang
;
Nam Hoai Nguyen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 215-235
Persistent link: https://www.econbiz.de/10012284806
Saved in:
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