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subject:"Viral marketing"
~isPartOf:"Electronic markets : EM ; the international journal of electronic commerce and business media"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject_exact:"Bannerwerbung"
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Viral marketing
Internet marketing
182
Online-Marketing
182
Consumer behaviour
116
Konsumentenverhalten
116
Social Web
104
Social web
104
Virales Marketing
69
Advertising effects
47
Hotel industry
47
Hotellerie
47
Werbewirkung
47
Online retailing
42
Online-Handel
42
Advertising
40
Werbung
40
Brand management
37
Markenführung
37
Beziehungsmarketing
26
Relationship marketing
26
E-commerce
25
Electronic Commerce
25
Online reviews
22
Brand image
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Gastronomie
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Markenimage
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Restaurant industry
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social media
21
Website
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Facebook
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Customer satisfaction
13
Kundenzufriedenheit
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Social media
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Brand
11
Dienstleistungsqualität
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Markenartikel
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Service quality
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Social network
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Soziales Netzwerk
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69
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69
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English
69
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Law, Chun Hung Roberts
5
Li, Hengyun
3
Zhang, Zili
3
Liang, Sai
2
Loureiro, Sandra Maria Correia
2
Mariani, Marcello M.
2
Okumus, Fevzi
2
Sarmento, Eduardo Moraes
2
Schuckert, Markus
2
Tang, Chun-Hung
2
Xie, Karen L.
2
Ye, Qiang
2
Yen, Chih-Lun Alan
2
Zhang, Lu
2
Zhang, Ziqiong
2
Ali Ahani
1
Almodarresi, Seyed Mahdi Alhosseini
1
Antipov, Evgeny A.
1
Ardekani, Saeid Saeida
1
Armas-Cruz, Yaiza
1
Arora, Nupur
1
Au, Norman
1
Ayeh, Julian K.
1
Becerra, Enrique
1
Bernard, Shaniel
1
Bilro, Ricardo Godinho
1
Bin Ibrahim, Othman
1
Binder, Markus
1
Biswal, Santosh Kumar
1
Biswas, Baidyanath
1
Borghi, Matteo
1
Bose, Indranil
1
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1
Casaló, Luis V.
1
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1
Chan, Irene Cheng Chu
1
Chang, Ya Ping
1
Choi, Chang-Won
1
Choi, Hoon S.
1
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Electronic markets : EM ; the international journal of electronic commerce and business media
International journal of hospitality management
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
72
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
European journal of marketing : EJM
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
SpringerLink / Bücher
9
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
69
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Explaining reviewing effort : existing reviews as potential driver
Rohde, Christoph
;
Kupfer, Alexander
;
Zimmermann, Steffen
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1169-1185
Persistent link: https://www.econbiz.de/10013463370
Saved in:
3
It's all about the text : an experimental investigation of inconsistent reviews on restaurant booking platforms
Steur, Andreas
;
Fritzsche, Fabian
;
Seiter, Mischa
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1187-1220
Persistent link: https://www.econbiz.de/10013463372
Saved in:
4
Explaining consumer suspicion : insights of a vignette study on online product reviews
Kollmer, Tim
;
Eckhardt, Andreas
;
Reibenspiess, Victoria
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1221-1238
Persistent link: https://www.econbiz.de/10013463375
Saved in:
5
Global reconstruction of language models with linguistic rules : explainable AI for online consumer reviews
Binder, Markus
;
Heinrich, Bernd
;
Hopf, Marcus
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2123-2138
Persistent link: https://www.econbiz.de/10013556702
Saved in:
6
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
7
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
8
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
9
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
10
Babbling through social media : a cross-country study mapping out social networks using eWOM intentions
Isler, Zulal
;
Kiygi-Calli, Meltem
;
Oraiby, Maryam El
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014437238
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