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subject:"Viral marketing"
~isPartOf:"Electronic markets : EM ; the international journal of electronic commerce and business media"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Mobile communications"
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Viral marketing
Mobile communications
Internet marketing
96
Online-Marketing
96
Consumer behaviour
65
Konsumentenverhalten
65
Social Web
59
Social web
59
Advertising effects
42
Werbewirkung
42
Advertising
37
Werbung
37
Brand management
28
Markenführung
28
Virales Marketing
24
social media
20
Beziehungsmarketing
17
Relationship marketing
17
Brand image
14
Markenimage
14
Online retailing
14
Online-Handel
14
E-commerce
9
Electronic Commerce
9
Facebook
7
Brand
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Markenartikel
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purchase intention
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Celebrity endorsement
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Celebrity-Werbung
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Customer integration
5
Instagram
5
Kundenintegration
5
Marketing management
5
Marketingmanagement
5
Mobilkommunikation
5
advertising
5
social media marketing
5
Digitalisierung
4
Digitization
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28
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Loureiro, Sandra Maria Correia
2
Sarmento, Eduardo Moraes
2
Stewart, Kristin
2
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Arora, Nupur
1
Becerra, Enrique
1
Bilro, Ricardo Godinho
1
Binder, Markus
1
Biswal, Santosh Kumar
1
Biswas, Baidyanath
1
Bose, Indranil
1
Chakraborty, Uttam
1
Chen, Chun-Hsien
1
Choi, Chang-Won
1
Choi, Hoon S.
1
Chung, Yoo Jin
1
Dalakas, Vassilis
1
Eckhardt, Andreas
1
Eells, Danielle
1
Fernandes, Juliana
1
Fitriati, Rachma
1
Fritzsche, Fabian
1
Ganguly, Boudhayan
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Garnefeld, Ina
1
Ghaedi, Mohammadreza
1
Grötschel, Ann-Kathrin
1
Guerreiro, João Pedro Silva Martins
1
Heinrich, Bernd
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Helm, Sabrina
1
Hopf, Marcus
1
Hsu, Tsuen-Ho
1
Isler, Zulal
1
Kanso, Ali
1
Kim, Eunice
1
Kim, Eunyoung
1
Kim, Mikyoung
1
Kim, Rae Yule
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Electronic markets : EM ; the international journal of electronic commerce and business media
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
75
Journal of retailing and consumer services
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
International journal of internet marketing and advertising : IJIMA
48
International journal of hospitality management
45
Journal of marketing communications
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
29
Tourism management : research, policies, practice
27
Electronic commerce research
24
International journal of advertising : the review of marketing communications
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
International journal of electronic marketing and retailing : IJEMR
22
Journal of management information systems : JMIS
22
Journal of internet commerce
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
International journal of contemporary hospitality management
20
Journal of hospitality marketing & management
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Journal of marketing
18
Journal of electronic commerce research : JECR
16
Psychology & marketing
16
Journal of advertising research
15
Journal of travel and tourism marketing
15
Business horizons
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of technology marketing : IJTMkt
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
The journal of product & brand management
13
European journal of marketing : EJM
12
International journal of advertising : the quarterly review of marketing communications
12
International journal of electronic commerce : IJEC
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of consumer studies
11
Cogent business & management
10
International journal of business information systems : IJBIS
10
Journal of the Academy of Marketing Science
10
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ECONIS (ZBW)
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Explaining reviewing effort : existing reviews as potential driver
Rohde, Christoph
;
Kupfer, Alexander
;
Zimmermann, Steffen
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1169-1185
Persistent link: https://www.econbiz.de/10013463370
Saved in:
3
It's all about the text : an experimental investigation of inconsistent reviews on restaurant booking platforms
Steur, Andreas
;
Fritzsche, Fabian
;
Seiter, Mischa
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1187-1220
Persistent link: https://www.econbiz.de/10013463372
Saved in:
4
Explaining consumer suspicion : insights of a vignette study on online product reviews
Kollmer, Tim
;
Eckhardt, Andreas
;
Reibenspiess, Victoria
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1221-1238
Persistent link: https://www.econbiz.de/10013463375
Saved in:
5
Global reconstruction of language models with linguistic rules : explainable AI for online consumer reviews
Binder, Markus
;
Heinrich, Bernd
;
Hopf, Marcus
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2123-2138
Persistent link: https://www.econbiz.de/10013556702
Saved in:
6
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
7
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
8
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
9
Babbling through social media : a cross-country study mapping out social networks using eWOM intentions
Isler, Zulal
;
Kiygi-Calli, Meltem
;
Oraiby, Maryam El
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014437238
Saved in:
10
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
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