//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Viral marketing"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of electronic commerce research : JECR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bannerwerbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Internet marketing
84
Online-Marketing
84
Consumer behaviour
42
Konsumentenverhalten
42
Social Web
38
Social web
38
Virales Marketing
26
Advertising effects
21
Werbewirkung
21
Online retailing
20
Online-Handel
20
Social media
16
Brand management
15
Markenführung
15
Advertising
14
Werbung
14
E-commerce
13
Electronic Commerce
13
Beziehungsmarketing
11
Brand image
11
Markenimage
11
Relationship marketing
11
Website
9
Social network
8
Soziales Netzwerk
8
Search engine
7
Structural equation model
7
Strukturgleichungsmodell
7
Suchmaschine
7
Brand
5
China
5
Credibility
5
Glaubwürdigkeit
5
Markenartikel
5
Marketing management
5
Marketingmanagement
5
Customer satisfaction
4
Hotel industry
4
Hotellerie
4
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
26
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Language
All
English
26
Author
All
Abrantes, José Luís
1
Ahrens, Jan
1
Argyriou, Evmorfia
1
Bigné Alcañiz, J. Enrique
1
Butaney, Gul T.
1
Buttle, Francis A.
1
Cartwright, Debra K.
1
Chen, Xiayu
1
Cheng, Chun Jacob
1
Chiu, Hung-chang
1
Christodoulides, George
1
Chu, Xiumin
1
Cortese, Juliann
1
Coyle, James R.
1
Dens, Nathalie
1
Diwanji, Vaibhav S.
1
Dou, Runliang
1
Farzana Quoquab
1
Groeger, Lars
1
He, Wei
1
Hiesh, Yi-ching
1
Hsioa, Yi-ting
1
Hsu, Shih-Chieh Jack
1
Jayawardhena, Chanaka
1
Jihad Mohammad
1
Johnson, Devon
1
Kim, Yong Seog
1
Kolomiiets, Alona
1
Lages, Cristiana Raquel
1
Lassar, Walfried M.
1
Law, Rob
1
Lee, Jin Kyun
1
Lee, Monle
1
Lee, Shu-yueh
1
Li, Yuzhu
1
Liang, Ting-Peng
1
Ling, Haifeng
1
Liu, Yezheng
1
Lowe, Ben
1
Lu, Qi
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of electronic commerce research : JECR
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
SpringerLink / Bücher
9
International journal of business information systems : IJBIS
8
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10012519208
Saved in:
2
Is being helpful good enough for online reviews? : exploring the role of information credibility and data source through meta-analysis
Liang, Ting-Peng
;
Cheng, Chun Jacob
;
Saini, Vipin
;
Hsu, …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
4
,
pp. 336-362
Persistent link: https://www.econbiz.de/10012816286
Saved in:
3
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
4
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
5
Determinants of online review credibility and its impact on consumers' purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012156386
Saved in:
6
The effect of system generated cues on microblog rewarding repost behavior : a source credibility perspective
Wang, Lei
;
Qian, Da
;
Zhu, Lin
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 104-118
Persistent link: https://www.econbiz.de/10011865638
Saved in:
7
Do only review characteristics affect consumers' online behaviors? : a study of relationship between reviews
Nan, Guofang
;
Yang, Jiaorong
;
Dou, Runliang
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
4
,
pp. 330-345
Persistent link: https://www.econbiz.de/10011780046
Saved in:
8
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
9
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
Saved in:
10
Post language and user engagement in online content communities
Noguti, Valeria
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 695-723
Persistent link: https://www.econbiz.de/10011529621
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->