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subject:"Viral marketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject_exact:"Bannerwerbung"
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Viral marketing
Internet marketing
164
Online-Marketing
164
Social Web
79
Social web
79
Consumer behaviour
75
Konsumentenverhalten
75
Virales Marketing
47
Online retailing
38
Online-Handel
38
Tourism marketing
32
Tourismusmarketing
32
E-commerce
31
Electronic Commerce
31
Brand management
30
Markenführung
30
Social media
30
Brand image
28
Markenimage
28
Website
26
Advertising effects
25
Werbewirkung
25
Tourism
23
Tourismus
23
Beziehungsmarketing
21
Relationship marketing
21
Advertising
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Destination management
20
Destinationsmanagement
20
Holiday behaviour
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Urlaubsverhalten
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Werbung
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Hotel industry
15
Hotellerie
15
Online reviews
15
Customer satisfaction
14
Kundenzufriedenheit
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Internet
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11
Marketingmanagement
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Okumus, Fevzi
3
Bilgihan, Anil
2
Kim, Jong Min
2
Li, Gang
2
Li, Hengyun
2
Lok, Peter
2
Parsad, Chandan
2
Prashar, Sanjeev
2
Aksehirli, Zeynep
1
Araujo, Theo
1
Asano, Glenn
1
Avello, Maria
1
Barreda, Albert
1
Benckendorff, Pierre
1
Bernritter, Stefan F.
1
Boo, Soyoung
1
Borghi, Matteo
1
Bowman, Douglas
1
Bradley, Graham L.
1
Busser, James A.
1
Chang, Ting-pong Vincent
1
Chaudhuri, Malika
1
Cheng, Ting Pong Vincent
1
Cheng, Xusen
1
Choi, Youngjoon
1
Dai, Xin
1
De Bruyn, Arnaud
1
Dedeoğlu, Bekir Bora
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Dibb, Sally
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Du, Qianzhou
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Duclos, Rod
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Dutta, Abhisek
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Fan, Alei
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Fan, Weiguo
1
Fogel, Joshua
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Fu, Shixuan
1
Gannon, Martin
1
Gao, Huicai
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Tourism management : research, policies, practice
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of consumer studies
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
SpringerLink / Bücher
9
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
47
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1
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
2
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
3
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
Saved in:
4
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
5
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
6
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
Saved in:
7
Restaurant survival prediction using customer-generated content : an aspect-based sentiment analysis of online reviews
Li, Hengyun
;
Yu, Bruce X. B.
;
Li, Gang
;
Gao, Huicai
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013555009
Saved in:
8
C2C interaction in the online review system : effect of other customers' responses on subsequent review volume
Zhang, Min
;
Wang, Lu
;
Li, Yiwei
;
Wang, G. Alan
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366151
Saved in:
9
Identifying attributes of wineries that increase visitor satisfaction and dissatisfaction : applying an aspect extraction approach to online reviews
Shin, Seunghun
;
Nicolau, Juan Luis
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013271648
Saved in:
10
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir
;
Duclos, Rod
;
Haghighi, Nasir
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
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