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subject:"Viral marketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~subject:"Marketing management"
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Viral marketing
Marketing management
Internet marketing
88
Online-Marketing
88
Consumer behaviour
48
Konsumentenverhalten
48
Social Web
32
Social web
32
E-commerce
27
Electronic Commerce
27
Online retailing
23
Online-Handel
23
Advertising effects
21
Werbewirkung
21
Virales Marketing
20
Advertising
18
Werbung
17
Brand management
16
Markenführung
16
Beziehungsmarketing
14
Brand image
14
Markenimage
14
Relationship marketing
14
Website
14
Internet
12
Marketingmanagement
10
Social Media
9
Social media
8
Brand
6
Customer satisfaction
6
Distribution channel
6
Kundenzufriedenheit
6
Markenartikel
6
Mobile communications
6
Mobilkommunikation
6
Vertriebsweg
6
E-Commerce
5
Search engine
5
Suchmaschine
5
Dienstleistungsqualität
4
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Conference paper
2
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2
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1
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1
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English
30
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Lok, Peter
2
Parsad, Chandan
2
Pauwels, Koen
2
Prashar, Sanjeev
2
Agarwal, Amit
1
Aksehirli, Zeynep
1
Araujo, Theo
1
Arunachalam S
1
Asano, Glenn
1
Baoling, Li
1
Becker, Jan-Michael
1
Bernritter, Stefan F.
1
Bowman, Douglas
1
Chang, Candice
1
Chang, Ting-pong Vincent
1
Chaudhuri, Malika
1
Cheng, Ting Pong Vincent
1
Dai, Xin
1
De Bruyn, Arnaud
1
Demirci, Ceren
1
Dikmen, Asli
1
Duclos, Rod
1
Dutta, Abhisek
1
Edeling, Alexander
1
Edmundson-Bird, David
1
Fogel, Joshua
1
Fossen, Beth
1
Giang Nu To Truong
1
Goh, Tiong-Thye
1
Goić, Marcel
1
Grewal, Dhruv
1
Gupta, Shaphali
1
Haenlein, Michael
1
Haghighi, Nasir
1
Heimbach, Irina
1
Hennig-Thurau, Thorsten
1
Hinz, Oliver
1
Jalali, Nima Y.
1
Jerath, Kinshuk
1
Jin, Dawei
1
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of business research : JBR
95
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
50
International journal of hospitality management
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Journal of marketing communications
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information systems research : ISR
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Tourism management : research, policies, practice
28
International journal of advertising : the review of marketing communications
26
Journal of internet commerce
26
Electronic commerce research
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of electronic marketing and retailing : IJEMR
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
International journal of contemporary hospitality management
21
Journal of management information systems : JMIS
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Journal of hospitality marketing & management
19
Journal of marketing
19
Journal of promotion management : innovations in planning and applied research
19
Journal of advertising research
18
Journal of electronic commerce research : JECR
17
Journal of the Academy of Marketing Science
17
Journal of travel and tourism marketing
17
Psychology & marketing
16
The journal of product & brand management
16
Business horizons
15
International journal of technology marketing : IJTMkt
15
Journal of strategic marketing
15
SpringerLink / Bücher
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
European journal of marketing : EJM
14
International journal of advertising : the quarterly review of marketing communications
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing management : MM
13
Cogent business & management
12
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ECONIS (ZBW)
30
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
3
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
4
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir
;
Duclos, Rod
;
Haghighi, Nasir
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
Saved in:
5
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
6
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
7
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
8
Physician rating websites and use or non-use of a physician after reading these reviews
Fogel, Joshua
;
Wahba, Viviane
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012519981
Saved in:
9
Typology of online reviewers based on their motives for writing online reviews
Tata, Vijay Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10012519983
Saved in:
10
Investigating B-to-B social media implementation : E-Marketing Orientation and Media Richness Perspective
Liao, Ying Kai
;
Chang, Candice
;
Giang Nu To Truong
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
1
,
pp. 18-35
Persistent link: https://www.econbiz.de/10012182749
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