//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Viral marketing"
~person:"Flavián Blanco, Carlos"
~person:"Verma, Sanjeev"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bannerwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Internet marketing
12
Online-Marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Virales Marketing
9
Online retailing
6
Online-Handel
6
Social Web
6
Social web
6
Advertising effects
3
Beziehungsmarketing
3
Customer satisfaction
3
Kundenzufriedenheit
3
Relationship marketing
3
Werbewirkung
3
eWOM
3
Attitude
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Emotion
2
India
2
Indien
2
Retail trade
2
Social network
2
Soziales Netzwerk
2
Usefulness
2
Ad effectiveness
1
Advertising
1
Arousal
1
Bombay
1
Booking intentions
1
Brand image
1
CPD
1
Cognition
1
Computerspiel
1
Confidence
1
Congruency
1
Consumer empowerment
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Flavián Blanco, Carlos
Verma, Sanjeev
Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Xie, Karen L.
7
Fan, Weiguo
6
Filieri, Raffaele
6
Kim, Jong Min
6
Li, Hengyun
6
Loureiro, Sandra Maria Correia
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Schweidel, David A.
6
Akram, Umair
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Dwivedi, Yogesh Kumar
5
Law, Rob
5
Mariani, Marcello M.
5
Phua, Joe
5
Rita, Paulo
5
Ruiz Mafe, Carla
5
Tan, Yong
5
Wu, Luorong
5
Xiang, Zheng
5
Balaji, M. S.
4
Bilgihan, Anil
4
Chakraborty, Uttam
4
Du, Qianzhou
4
Duan, Wenjing
4
Fossen, Beth L.
4
Gopinath, Shyam
4
Karjaluoto, Heikki
4
Kwok, Linchi
4
Liang, Sai
4
Liu, Yong
4
Malthouse, Edward C.
4
Mattila, Anna S.
4
more ...
less ...
Published in...
All
Journal of marketing communications
2
International journal of business excellence
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
South Asian journal of management : SAJM
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
2
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
3
The impact of social commerce constructs on online engagement with the mediating effect of trust : the use and gratification perspective
Saha, Mahasweta
;
Verma, Sanjeev
- In:
South Asian journal of management : SAJM
29
(
2022
)
2
,
pp. 138-163
Persistent link: https://www.econbiz.de/10013387109
Saved in:
4
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
5
Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit
;
Srivastava, Manjari
;
Verma, Sanjeev
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
Saved in:
6
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
7
Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
Saved in:
8
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
9
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->