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subject:"Viral marketing"
~person:"Kwok, Linchi"
~subject:"Marketingmanagement"
~type:"article"
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Viral marketing
Marketingmanagement
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5
Online-Marketing
5
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Virales Marketing
4
Bibliometrics
2
Bibliometrie
2
Communication
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Consumer behaviour
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2
Hotel industry
2
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2
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Kwok, Linchi
Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Karjaluoto, Heikki
8
Dwivedi, Yogesh Kumar
7
Ko, Eunju
7
Pelsmacker, Patrick de
7
Xie, Karen L.
7
Dens, Nathalie
6
Fan, Weiguo
6
Filieri, Raffaele
6
Kim, Jong Min
6
Law, Rob
6
Li, Hengyun
6
Loureiro, Sandra Maria Correia
6
Okumus, Fevzi
6
Roy, Gobinda
6
Schweidel, David A.
6
Xiang, Zheng
6
Akram, Umair
5
Bradley, Graham L.
5
Datta, Biplab
5
Mariani, Marcello M.
5
Michaelidou, Nina
5
Phua, Joe
5
Rita, Paulo
5
Ruiz Mafe, Carla
5
Smith, Katherine Taken
5
Tan, Yong
5
Verma, Sanjeev
5
Wu, Luorong
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Agnihotri, Raj
4
Balaji, M. S.
4
Bilgihan, Anil
4
Chaffey, Dave
4
Chakraborty, Uttam
4
Du, Qianzhou
4
Duan, Wenjing
4
Flavián Blanco, Carlos
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International journal of contemporary hospitality management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Tourism and hospitality research : THR
1
Tourism and hospitality research : the surrey quarterly review
1
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ECONIS (ZBW)
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Let photos speak : the effect of user-generated visual content on hotel review helpfulness
Li, Chunhong
;
Kwok, Linchi
;
Xie, Karen L.
;
Liu, Jianwei
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. 665-690
Persistent link: https://www.econbiz.de/10014265802
Saved in:
2
Consumers' electronic word-of-mouth behavioral intentions on Facebook : does message type have an effect?
Kwok, Linchi
;
Mao, Zhenxing
;
Huang, Yung-Kuei
- In:
Tourism and hospitality research : THR
19
(
2019
)
3
,
pp. 296-307
Persistent link: https://www.econbiz.de/10012165690
Saved in:
3
Thematic framework of online review research : a systematic analysis of contemporary literature on seven major hospitality and tourism journals
Kwok, Linchi
;
Xie, Karen L.
;
Richards, Tori
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 307-354
Persistent link: https://www.econbiz.de/10011611214
Saved in:
4
Taxonomy of Facebook messages in business-to-consumer communications : what really works?
Kwok, Linchi
;
Yu, Bei
- In:
Tourism and hospitality research : the surrey quarterly …
16
(
2016
)
4
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011628837
Saved in:
5
Factors contributing to the helpfulness of online hotel reviews : does manager response play a role?
Kwok, Linchi
;
Xie, Karen L.
- In:
International journal of contemporary hospitality management
28
(
2016
)
10
,
pp. 2156-2177
Persistent link: https://www.econbiz.de/10011567199
Saved in:
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