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subject:"Virales Marketing"
~accessRights:"restricted"
~person:"Datta, Biplab"
~person:"Kwok, Linchi"
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Virales Marketing
Internet marketing
10
Online-Marketing
10
Viral marketing
9
Consumer behaviour
6
Konsumentenverhalten
6
Social Web
6
Social web
6
Online retailing
3
Online-Handel
3
eWOM valence
3
Bibliometrics
2
Bibliometrie
2
Communication
2
Data Mining
2
Data mining
2
Electronic word of mouth
2
Facebook
2
Hotel industry
2
Hotellerie
2
Internet
2
Kommunikation
2
User-generated content
2
mixed neutral eWOM
2
purchase intention
2
Advertising effects
1
Business-to-consumer communication
1
Classification
1
Confidence
1
Consumer reviews
1
Content Management
1
Content management
1
Credibility
1
Customer reviews
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Electronic word-of-mouth
1
Fachzeitschrift
1
Gastgewerbe
1
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9
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Datta, Biplab
Kwok, Linchi
Law, Chun Hung Roberts
8
Bigné Alcañiz, J. Enrique
7
Xie, Karen L.
7
Fan, Weiguo
6
Kim, Jong Min
6
Okumus, Fevzi
6
Roy, Gobinda
6
Dwivedi, Yogesh Kumar
5
Li, Hengyun
5
Loureiro, Sandra Maria Correia
5
Rita, Paulo
5
Ruiz Mafe, Carla
5
Wu, Luorong
5
Xiang, Zheng
5
Akram, Umair
4
Balaji, M. S.
4
Bilgihan, Anil
4
Bradley, Graham L.
4
Du, Qianzhou
4
Karjaluoto, Heikki
4
Liang, Sai
4
Malthouse, Edward C.
4
Mariani, Marcello M.
4
Mattila, Anna S.
4
Phua, Joe
4
Schweidel, David A.
4
Zhang, Lu
4
Zhang, Zili
4
Zhang, Ziqiong
4
Aggarwal, Anu Gupta
3
Augusto, Mário Gomes
3
Basu, Rituparna
3
Bilal, Muhammad
3
Chang, Ya Ping
3
Cho, Chang-Hoan
3
Cui, Geng
3
Esmark Jones, Carol L.
3
Filieri, Raffaele
3
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International journal of contemporary hospitality management
2
Global business review
1
International journal of technology marketing : IJTMkt
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of internet commerce
1
Journal of marketing communications
1
Tourism and hospitality research : THR
1
Tourism planning & development
1
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ECONIS (ZBW)
9
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1
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
2
Let photos speak : the effect of user-generated visual content on hotel review helpfulness
Li, Chunhong
;
Kwok, Linchi
;
Xie, Karen L.
;
Liu, Jianwei
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. 665-690
Persistent link: https://www.econbiz.de/10014265802
Saved in:
3
Effect of eWOM valence on purchase intention : the moderating role of product
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
;
Basu, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012693515
Saved in:
4
Role of electronic word-of-mouth content and valence in influencing online purchase behavior
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 661-684
Persistent link: https://www.econbiz.de/10012203355
Saved in:
5
Consumers' electronic word-of-mouth behavioral intentions on Facebook : does message type have an effect?
Kwok, Linchi
;
Mao, Zhenxing
;
Huang, Yung-Kuei
- In:
Tourism and hospitality research : THR
19
(
2019
)
3
,
pp. 296-307
Persistent link: https://www.econbiz.de/10012165690
Saved in:
6
Thematic framework of online review research : a systematic analysis of contemporary literature on seven major hospitality and tourism journals
Kwok, Linchi
;
Xie, Karen L.
;
Richards, Tori
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 307-354
Persistent link: https://www.econbiz.de/10011611214
Saved in:
7
Effect of eWOM valence on online retail sales
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Global business review
18
(
2017
)
1
,
pp. 198-209
Persistent link: https://www.econbiz.de/10011665456
Saved in:
8
Trends and future directions in online marketing research
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Journal of internet commerce
16
(
2017
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10011804428
Saved in:
9
Factors contributing to the helpfulness of online hotel reviews : does manager response play a role?
Kwok, Linchi
;
Xie, Karen L.
- In:
International journal of contemporary hospitality management
28
(
2016
)
10
,
pp. 2156-2177
Persistent link: https://www.econbiz.de/10011567199
Saved in:
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