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subject:"Virales Marketing"
~person:"Ruiz Mafe, Carla"
~subject:"Brand"
~subject:"Consumer attitudes"
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Virales Marketing
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Consumer attitudes
Internet marketing
8
Online-Marketing
8
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5
Viral marketing
5
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4
Social web
4
Online reviews
3
Airline
2
Dienstleistungsqualität
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Eye-tracking
2
Fluggesellschaft
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Online retailing
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Ruiz Mafe, Carla
Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Duan, Wenjing
8
Okumus, Fevzi
8
Schweidel, David A.
8
Dwivedi, Yogesh Kumar
7
Fan, Weiguo
7
Filieri, Raffaele
7
Loginova, Oksana
7
Mariani, Marcello M.
7
Xie, Karen L.
7
Bilgihan, Anil
6
Kim, Jong Min
6
Li, Hengyun
6
Liu, Yong
6
Loureiro, Sandra Maria Correia
6
Moe, Wendy W.
6
Munzel, Andreas
6
Pelsmacker, Patrick de
6
Phua, Joe
6
Rita, Paulo
6
Roy, Gobinda
6
Scott, David Meerman
6
Tan, Yong
6
Usman, Osly
6
Xiang, Zheng
6
Adena, Maja
5
Akram, Umair
5
Bernritter, Stefan F.
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Gopinath, Shyam
5
Gu, Bin
5
Hager, Anselm
5
Karjaluoto, Heikki
5
Law, Rob
5
Michaelidou, Nina
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Journal of business research : JBR
2
Business research quarterly : BRQ
1
Journal of air transport management
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Journal of destination marketing & management
1
Service business
1
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ECONIS (ZBW)
6
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1
What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Cuenca, …
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588607
Saved in:
2
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
3
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
4
The role of emotions and conflicting online reviews on consumers' purchase intentions
Ruiz Mafe, Carla
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 336-344
Persistent link: https://www.econbiz.de/10011881803
Saved in:
5
The role of social motivations, ability, and opportunity in online know-how exchanges : evidence from the airline services industry
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Andreu, Luisa
- In:
Service business
9
(
2015
)
2
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011296061
Saved in:
6
Key drivers of consumer purchase of airline tickets : a cross-cultural analysis
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
;
Hernández Ortega, …
- In:
Journal of air transport management
27
(
2013
),
pp. 11-14
Persistent link: https://www.econbiz.de/10009721924
Saved in:
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