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subject:"Web 2.0 technologies"
~subject:"Markenführung"
~subject:"Werbewirkung"
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Search: subject_exact:"Interactive media"
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Web 2.0 technologies
Markenführung
Werbewirkung
Interaktive Medien
488
Interactive media
469
Online-Marketing
89
Internet marketing
88
Consumer behaviour
82
Konsumentenverhalten
82
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68
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66
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66
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63
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63
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61
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55
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55
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50
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38
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35
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35
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33
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32
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Dänzler, Stefanie
4
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4
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
International journal of electronic commerce : IJEC
5
Journal of retailing and consumer services
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising research
3
The journal of brand management : an international journal
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
BiTS-Forschung
1
Brand Content : die Marke als Medienereignis
1
Breaking new ground in theory and practice
1
Digital advertising : theory and research
1
Electronic markets : the international journal on networked business
1
Flagship marketing : concepts and places
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft / Interaktives Marketing
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International advertising and communication : current insights and empirical findings
1
International journal of economics and business research : IJEBR
1
Internet advertising : theory and research
1
Internetökonomie und Hybridität
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Nonprofit and voluntary sector quarterly
1
Operationelle Risiken : Grundlagen, Messmethoden und Querschnittsthemen in der Praxis
1
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
1
Report / Marketing Science Institute
1
Research in management education and development
1
Schriftenreihe Global branding
1
Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
1
Social-Media-Handbuch : Theorien, Methoden, Modelle
1
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ECONIS (ZBW)
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1
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
2
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
3
Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh
;
Yuksel, Cenk Arsun
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
Saved in:
4
Effect of WeChat interaction on brand evaluation : a moderated mediation model of para-social interaction and affiliative tendency
Zhang, Chubing
;
Zhang, Zhuo-Ping
;
Chang, Ying
;
Li, Tian-Ge
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209550
Saved in:
5
A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
6
Interactive advertising displays : audience behavior around interactive advertising columns, life-size screens and banner displays
Beyer, Gilbert
-
2018
Persistent link: https://www.econbiz.de/10012003109
Saved in:
7
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
8
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
9
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Dänzler, Stefanie
(
ed.
);
Heun, Thomas
(
ed.
)
-
2020
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012104056
Saved in:
10
Understanding interactive network branding in SME firms
Koporcic, Nikolina
;
Törnroos, Jan-Åke
-
2020
-
First edition
Persistent link: https://www.econbiz.de/10012109603
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