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subject:"Welt"
~isPartOf:"European journal of international management : EJIM"
~isPartOf:"International marketing review"
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Search: subject_exact:"Multinationales Marketing"
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Welt
International marketing
146
Internationales Marketing
146
Consumer behaviour
46
Konsumentenverhalten
46
Marketing management
29
Marketingmanagement
29
Brand management
26
Markenführung
26
Multinationales Unternehmen
25
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25
Brand image
23
Markenimage
23
International market entry
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Internationaler Markteintritt
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Firm performance
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Unternehmenserfolg
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Cultural identity
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Kulturelle Identität
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Papadopoulos, Nicolas G.
4
Cleveland, Mark
2
Ghauri, Pervez N.
2
Oh, Chang Hoon
2
Park, Byung Il
2
Ahmed, Farhad Uddin
1
Alon, Ilan
1
Chebbi, Hela
1
Christodoulides, George
1
Craig, C. S.
1
Davies, Mark A. P.
1
Del Giudice, Manlio
1
Ding, Qing Shan
1
Dolnicar, Sara
1
Elo, Maria
1
Fetscherin, Marc
1
Guzman, Francisco
1
Ibrahim, Fahad
1
Johnson, James P.
1
Laroche, Michel
1
Lazarevski, Katie
1
Malhotra, Arvind
1
McSweeney, Brendan
1
Minto-Coy, Indianna
1
Mitręga, Maciej
1
Mooij, Marieke K. de
1
Mostafiz, Md Imtiaz
1
Niros, Angelica
1
Niros, Meletios I.
1
Palihawadana, Dayananda
1
Pfajfar, Gregor
1
Pollalis, Yannis
1
Prince, Melvin
1
Sharma, Piyush
1
Shin, Geon-Cheol
1
Shoham, Aviv
1
Silva, Susana C.
1
Tarba, Shlomo Yedidia
1
Thrassou, Alkis
1
Veloutsou, Cleopatra
1
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European journal of international management : EJIM
International marketing review
Journal of global marketing
19
Journal of business research : JBR
15
Journal of international marketing
15
SpringerLink / Bücher
9
Handbook of research in international marketing
5
International marketing ; Vol. 2
5
The SAGE handbook of international marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Best practices in international marketing
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international consumer marketing
4
Cross-cultural and critical perspectives on brands
3
Europäische Hochschulschriften / 5
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international food & agribusiness marketing : JIFAM
3
Management for Professionals
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Marketing theory
3
New world marketing
3
Research in consumer behavior
3
Springer eBook Collection
3
Springer eBook Collection / Business and Management
3
Working paper series
3
Advances in international marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Analyzing the cultural diversity of consumers in the global marketplace
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
ERIM report series research in management
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
2
Global business & economics anthology
2
International business and management
2
International business review : the official journal of the European International Business Academy
2
International journal of business and economics
2
International journal of management and economics
2
International marketing ; Vol. 1
2
Internationalisierung von Vertrieb und Handel
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
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ECONIS (ZBW)
20
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1
Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz
;
Ahmed, Farhad Uddin
;
Ibrahim, Fahad
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
Saved in:
2
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
Saved in:
3
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
4
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
5
Special issue: emerging challenges in international marketing knowledge management
Del Giudice, Manlio
(
ed.
);
Vrontis, Demetris
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013396188
Saved in:
6
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
7
Diaspora networks in international marketing : how do ethnic products diffuse to foreign markets?
Elo, Maria
;
Minto-Coy, Indianna
;
Silva, Susana C.
; …
- In:
European journal of international management : EJIM
14
(
2020
)
4
,
pp. 693-729
Persistent link: https://www.econbiz.de/10012223931
Saved in:
8
Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de
- In:
International marketing review
34
(
2017
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
Saved in:
9
Invariant effect of individual cultural orientations : an application of CVSCALE
Yoo, Boonghee
;
Shin, Geon-Cheol
- In:
International marketing review
34
(
2017
)
6
,
pp. 735-759
Persistent link: https://www.econbiz.de/10011799777
Saved in:
10
Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela
;
Yahiaoui, Dorra
;
Thrassou, Alkis
- In:
International marketing review
34
(
2017
)
1
,
pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
Saved in:
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