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subject:"Welt"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of business research : JBR"
~subject:"Loyalty"
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Search: subject_exact:"Multinationales Marketing"
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Welt
Loyalty
International marketing
146
Internationales Marketing
146
Consumer behaviour
42
Konsumentenverhalten
42
Marketing management
36
Marketingmanagement
36
Brand management
27
Markenführung
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Firm performance
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Unternehmenserfolg
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Export
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Globalization
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Laroche, Michel
5
Cleveland, Mark
2
Teng, Lefa
2
Abosag, Ibrahim
1
Baker, Thomas L.
1
Bartikowski, Boris
1
Brito, Pedro Quelhas
1
Cheetham, Fiona
1
Choi, Yung Kyun
1
Cui, Charles Chi
1
Drogendijk, Henrieke Johanna
1
Gabrielsson, Peter
1
Grosche, Philipp
1
Hall, Kristina Lindsey
1
Hallbäck, Johanna
1
Ibarra-Cantu, Cecilia
1
Kunz, Werner
1
Licsandru, Tana Cristina
1
Martín Martín, Oscar
1
Mayrhofer, Ulrike
1
McCutcheon, Georgia
1
Melewar, T. C.
1
Meneses, Raquel
1
Monteiro, Carlos
1
Obal, Michael
1
Rambocas, Meena
1
Schellhase, Ralf
1
Schmid, Stefan
1
Sinning, Carolina
1
Swoboda, Bernhard
1
Voulgari, Aliki-Dimitra
1
Zheng, Xiaoyuan
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Global Marketing Conference <2012, Seoul>
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International business review : the official journal of the European International Business Academy
Journal of business research : JBR
Journal of global marketing
19
International marketing review
18
Journal of international marketing
15
SpringerLink / Bücher
9
Handbook of research in international marketing
5
International marketing ; Vol. 2
5
The SAGE handbook of international marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Best practices in international marketing
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international consumer marketing
4
Cross-cultural and critical perspectives on brands
3
Europäische Hochschulschriften / 5
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international food & agribusiness marketing : JIFAM
3
Management for Professionals
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Marketing theory
3
New world marketing
3
Research in consumer behavior
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Springer eBook Collection
3
Springer eBook Collection / Business and Management
3
Working paper series
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Advances in international marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Analyzing the cultural diversity of consumers in the global marketplace
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
ERIM report series research in management
2
European journal of international management : EJIM
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
2
Global business & economics anthology
2
International business and management
2
International journal of business and economics
2
International journal of management and economics
2
International marketing ; Vol. 1
2
Internationalisierung von Vertrieb und Handel
2
Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
3
Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food
Ibarra-Cantu, Cecilia
;
Cheetham, Fiona
- In:
Journal of business research : JBR
134
(
2021
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012643498
Saved in:
4
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
5
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
6
Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
103
(
2019
),
pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
Saved in:
7
Antecedents and consequences of liking in retail service relationships in China and Greece
Abosag, Ibrahim
;
Baker, Thomas L.
;
Hall, Kristina Lindsey
; …
- In:
International business review : the official journal of …
26
(
2017
)
3
,
pp. 566-578
Persistent link: https://www.econbiz.de/10011712282
Saved in:
8
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
9
Cross-cultural differences in uses of online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
Saved in:
10
Configuration and coordination of international marketing activities
Schmid, Stefan
;
Grosche, Philipp
;
Mayrhofer, Ulrike
- In:
International business review : the official journal of …
25
(
2016
)
2
,
pp. 535-547
Persistent link: https://www.econbiz.de/10011448043
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