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subject:"Werbeplanung"
~isPartOf:"JMM : the international journal on media management"
~subject:"Celebrity endorsement"
~subject:"Mediennutzung"
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Werbeplanung
Celebrity endorsement
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Advertising media
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Advertising planning
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Communication media
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JMM : the international journal on media management
Journal of advertising research
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Leitfaden Online-Marketing ; [Bd. 1]
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Breaking new ground in theory and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Handbuch der Marktforschung
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Journal of promotion management : JPM
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Kellogg on advertising & media : the Kellogg School of Management
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Organisation und praktische Anwendung
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A master class in brand planning : the timeless works of Stephen King
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Academia : revista Latinoamericana de administración
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Acta Universitatis Oeconomicae Helsingiensis / A
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Handbuch Medienmanagement : mit 46 Tabellen
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
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Integrated marketing communication
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International journal of market research
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International journal of sport management and marketing : IJSMM
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Journal for global business advancement : JGBA
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Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
2
Does synergy work? : an examination of cross-promotion effect
Tang, Tang
;
Newton, Gregory D.
;
Wang, Xiaopeng
- In:
JMM : the international journal on media management
9
(
2007
)
4
,
pp. 127-134
Persistent link: https://www.econbiz.de/10003606957
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