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subject:"Werbewirkung"
~accessRights:"restricted"
~subject:"Firmenimage"
~subject:"Germany"
~subject:"Marketingmanagement"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Firmenimage
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Marketingmanagement
Cause-related marketing
201
Cause-Related Marketing
191
Consumer behaviour
141
Konsumentenverhalten
141
Marketing management
76
Corporate social responsibility
67
Corporate Social Responsibility
60
Beziehungsmarketing
49
Relationship marketing
49
cause-related marketing
48
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36
Brand management
27
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25
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24
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Chang, Chun-Tuan
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Akansha Singh
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International review on public and non-profit marketing
15
Journal of business research : JBR
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of business ethics : JOBE
3
Journal of the Academy of Marketing Science
3
European Sport management quarterly : ESMQ
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
2
Journal for global business advancement : JGBA
2
Journal of marketing communications
2
Journal of nonprofit & public sector marketing
2
Journal of retailing and consumer services
2
Psychology & marketing
2
Total quality management & business excellence
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AMS review : official publication of the Academy of Marketing Science
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Business ethics, the environment & responsibility
1
Classroom Companion: Business
1
Classroom companion / Business
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Global business and finance review
1
Global business review
1
International journal of Indian culture and business management : IJICBM
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of sports marketing & sponsorship
1
Journal of Islamic accounting and business research
1
Journal of business ethics : JBE
1
Journal of business logistics
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of economics & management strategy : JEMS
1
Journal of education for business
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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1
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
2
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
3
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
Saved in:
5
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
6
Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine
;
Khelladi, Insaf
;
Sorio, Rossella
; …
- In:
Business ethics, the environment & responsibility
32
(
2023
),
pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
Saved in:
7
Analysing the effect of cause-related advertisement on attitude towards brand
Poonia, Rajesh
;
Pandey, Mithilesh
- In:
World review of entrepreneurship, management and …
19
(
2023
)
3/4/5
,
pp. 230-243
Persistent link: https://www.econbiz.de/10014308374
Saved in:
8
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
9
First three decades of cause-related marketing : building a deeper understanding through bibliometric analysis
Akansha Singh
;
Pathak, Govind Swaroop
- In:
Journal of management history
29
(
2023
)
4
,
pp. 582-607
Persistent link: https://www.econbiz.de/10014490543
Saved in:
10
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
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