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subject:"Werbewirkung"
~person:"Eisend, Martin"
~person:"Wilson, Rick T."
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Werbewirkung
Advertising
63
Werbung
61
Advertising effects
28
Consumer behaviour
20
Konsumentenverhalten
20
Meta-analysis
10
Meta-Analyse
9
Gender
8
Geschlecht
8
Humor
8
Internet marketing
6
Market research
6
Marktforschung
6
Online-Marketing
6
Brand management
5
Ethnic group
5
Ethnische Gruppe
5
Markenführung
5
Marketingmanagement
5
Creativity
4
Kreativität
4
Marketing management
4
Perception
4
Wahrnehmung
4
advertising
4
out-of-home advertising
4
Advertising media
3
Branchenentwicklung
3
Minderheit
3
Minority
3
Public relations
3
Sector development
3
Social role
3
Soziale Rolle
3
Welt
3
Werbeträger
3
World
3
billboards
3
evolutionary psychology
3
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Undetermined
14
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2
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Article
26
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2
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Article in journal
27
Aufsatz in Zeitschrift
27
Collection of articles of several authors
2
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Sammelwerk
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English
28
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Eisend, Martin
Wilson, Rick T.
Pelsmacker, Patrick de
19
Gierl, Heribert
17
Septianto, Felix
17
Rosengren, Sara
16
Diehl, Sandra
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Taylor, Charles Raymond
14
Wilbur, Kenneth C.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Rozendaal, Esther
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Buijzen, Moniek
10
Chan, Kara
10
Dens, Nathalie
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Reijmersdal, Eva A. van
10
Sayedi, Amin
10
Bellman, Steven
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Wu, Linwan
9
Liaukonyte, Jura
8
Poels, Karolien
8
Zúñiga, Miguel Ángel
8
Campbell, Colin L.
7
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
5
International journal of advertising : the review of marketing communications
3
Journal of advertising research
2
Journal of current issues and research in advertising : JCIRA
2
Breaking new ground in theory and practice
1
Electronic commerce research
1
International journal of market research
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing communications
1
Journal of public policy & marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
28
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1
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
2
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
3
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
4
Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon
;
Wilson, Rick T.
;
On, Seungtae
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
Saved in:
5
Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 279-299
Persistent link: https://www.econbiz.de/10014233833
Saved in:
6
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
7
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
8
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
9
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
10
Untangling the cultural component behind the contextual placement of out-of-home advertising
Amirshahi, Mirahmad
;
Jafari Dizicheh, Samira
;
Wilson, …
- In:
International journal of market research
61
(
2019
)
5
,
pp. 502-517
Persistent link: https://www.econbiz.de/10012172401
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