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subject:"Werbewirkung"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Consumer behaviour
Konsumentenverhalten
Nonprofit marketing
Cause-related marketing
429
Cause-Related Marketing
397
Marketing management
156
Marketingmanagement
156
Corporate social responsibility
136
Corporate Social Responsibility
125
cause-related marketing
89
Relationship marketing
83
Beziehungsmarketing
82
Fundraising
63
Brand management
54
Markenführung
54
Advertising effects
44
Brand image
41
Markenimage
40
Advertising
31
USA
31
United States
31
Werbung
29
Nonprofit-Marketing
26
corporate social responsibility
26
Charity
24
Corporate reputation
23
Deutschland
23
Firmenimage
23
Altruism
21
Wohltätigkeit
21
Altruismus
20
Germany
20
Sponsorship
20
Cause Related Marketing
19
Emotion
19
Nonprofit-Organisation
19
Sponsoring
19
CRM
17
India
17
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English
266
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Thomas, Sujo
12
Bae, Mikyeung
4
Bhatt, Viral
4
Chang, Chun-Tuan
4
Chang, Chun-tuan
4
Deb, Madhurima
4
Kureshi, Sonal
4
Wymer, Walter
4
Youn, Seounmi
4
Amawate, Vibhas
3
Beise-Zee, Rian
3
Bigné Alcañiz, J. Enrique
3
Chawla, Deepak
3
Das, Neel
3
Hanks, Lydia
3
Kim, Hyuksoo
3
Lauper, Patricia
3
Mattila, Anna S.
3
Patel, Ritesh
3
Ruiz Mafe, Carla
3
Samu, Sridhar
3
Silva, Susana C.
3
Terblanche, Nic S.
3
Aggarwal, Vivek
2
Badenes-Rocha, Alberto
2
Boenigk, Silke
2
Bowen, Melanie
2
Cheng, Zhao-Hong
2
Coleman, Joshua T.
2
Deng, Nianqi
2
Du, Lanying
2
Duarte, Paulo
2
Edmondson, Diane R.
2
Fan, Xiaojun
2
Ferreira, Mauricio
2
Fuljahn, Alexandre
2
Gadhavi, Dharmesh D.
2
Grolleau, Gilles
2
Gupta, Shruti
2
Heidarian, Elham
2
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Katolicki Uniwersytet Lubelski Jana Pawła II / Wydział Nauk Społecznych
1
Universität Greifswald
1
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International review on public and non-profit marketing
19
Journal of business research : JBR
13
Journal of business ethics : JOBE
8
Journal of nonprofit & public sector marketing
8
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
International journal of advertising : the review of marketing communications
5
European journal of marketing : EJM
4
Cogent business & management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of consumer marketing
3
Asian journal of sustainability and social responsibility
2
International journal of Indian culture and business management : IJICBM
2
International journal of business competition and growth : IJBCG
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer marketing
2
Journal of international consumer marketing
2
Journal of international food & agribusiness marketing
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
SpringerLink / Bücher
2
The journal of product & brand management
2
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Source
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ECONIS (ZBW)
268
Other ZBW resources
2
BASE
1
USB Cologne (EcoSocSci)
1
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31
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
32
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
33
Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity
Thomas, Sujo
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014234447
Saved in:
34
The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention
Terblanche, Nic S.
;
Boshoff, Christo
;
Human-Van Eck, Debbie
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 193-223
Persistent link: https://www.econbiz.de/10014252154
Saved in:
35
Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success
Wen, Xiaohan
;
Kim, Shinhye
;
Bowen, Melanie
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534234
Saved in:
36
How social media's cause-related marketing activity enhances consumer citizenship behavior : the mediating role of community identification
Deng, Nianqi
;
Jiang, Xinyu
;
Fan, Xiaojun
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 38-60
Persistent link: https://www.econbiz.de/10013536279
Saved in:
37
Giving over selling : advertising for the social enterprise
Coleman, Joshua T.
- In:
The journal of business strategy
44
(
2023
)
4
,
pp. 191-199
Persistent link: https://www.econbiz.de/10014312883
Saved in:
38
The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation
Akolaa, Andrews Adugudaa
;
Kosiba, John Paul Basewe
; …
- In:
International journal of emerging markets
18
(
2023
)
7
,
pp. 1632-1649
Persistent link: https://www.econbiz.de/10014333914
Saved in:
39
Private-label grocery buyers' donation intentions and trust in CRM campaigns : an empirical analysis by employing social identity theory
Thomas, Sujo
;
Patel, Ritesh
;
Bhatt, Viral
- In:
Society and business review
18
(
2023
)
3
,
pp. 401-421
Persistent link: https://www.econbiz.de/10014334088
Saved in:
40
The effect of cause-related marketing on the green consumption attitude-behaviour gap in the cosmetics industry
Venciute, Dominyka
;
Kazukauskaite, Migle
;
Correia, …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10014301511
Saved in:
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