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subject:"Wirtschaftswissenschaft"
type_genre:"Collection of articles written by one author"
~person:"Sheth, Jagdish N."
~subject:"Kaufentscheidung"
~subject:"Risiko"
~subject:"USA"
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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2
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
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2015
Persistent link: https://www.econbiz.de/10011444678
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Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
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2015
Persistent link: https://www.econbiz.de/10011444742
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4
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
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2015
Persistent link: https://www.econbiz.de/10011444749
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