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subject:"Wissenschaftliche Methode"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The Cornell hospitality quarterly"
~subject:"Market research"
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Wissenschaftliche Methode
Market research
Qualitative Methode
52
Qualitative method
52
Marktforschung
26
Consumer behaviour
17
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Scientific method
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Qualitative market research : an international journal
The Cornell hospitality quarterly
Organizational research methods : ORM
44
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Qualitative Marktforschung : Konzepte - Methoden - Analysen
20
Rethinking the case study in international business and management research
17
Qualitative research in organizations and management : an international journal
15
Journal of management inquiry
10
Journal of business research : JBR
8
Strategic organization
7
Sport management review
6
International journal of market research
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
Alternative market research methods : market sensing
4
Human resource development review
4
Innovation in der Marktforschung
4
International journal of entrepreneurial behaviour & research
4
Journal of management & organization : JMO
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Lehrbuch
4
Management decision : MD
4
Auditing : a journal of practice & theory
3
Building methodological bridges
3
Business & society
3
Human resource development review : HRD review
3
Journal of applied behavioral science
3
Journal of family business strategy
3
Journal of institutional economics
3
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
3
Management information systems : mis quarterly
3
Project management journal : PMJ
3
SpringerLink / Bücher
3
Strategic Organization
3
The real life guide to accounting research : a behind the scenes view of using qualitative research methods
3
Vision : the journal of business perspective
3
Young consumers : insight and ideas for responsible marketers
3
Advancing methodological thought and practice
2
Der Markt : international journal of marketing
2
Diskussionsarbeit
2
Entrepreneurship theory and practice : ET&P
2
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ECONIS (ZBW)
31
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1
An integrative review on online ethnography methods : differentiating theoretical bases, potentialities and limitations
Nascimento, Thaysa Costa do
;
Suarez, Maribel
;
Campos, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 492-510
Persistent link: https://www.econbiz.de/10013380495
Saved in:
2
The state of qualitative research in hospitality : a 5-year review 2014 to 2019
McGinley, Sean
;
Wei, Wei
;
Zhang, Lu
;
Zheng, Yanyan
- In:
The Cornell hospitality quarterly
62
(
2021
)
1
,
pp. 8-20
Persistent link: https://www.econbiz.de/10012426010
Saved in:
3
Case study as a research method in hospitality and tourism research : a systematic literature review : 1974-2020
Çakar, Kadir
;
Aykol, Şehmus
- In:
The Cornell hospitality quarterly
62
(
2021
)
1
,
pp. 21-31
Persistent link: https://www.econbiz.de/10012426011
Saved in:
4
Qualitative research via focus groups : will going online affect the diversity of your findings?
Richard, Brendan
;
Sivo, Stephen A.
;
Orlowski, Marissa
; …
- In:
The Cornell hospitality quarterly
62
(
2021
)
1
,
pp. 32-45
Persistent link: https://www.econbiz.de/10012426015
Saved in:
5
Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen
;
Gopaldas, Daiame
;
Scaraboto, Daiane
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 60-67
Persistent link: https://www.econbiz.de/10011646908
Saved in:
6
An RQDA-based constructivist methodology for qualitative research
Chandra, Yanto
;
Shang, Liang
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 90-112
Persistent link: https://www.econbiz.de/10011646928
Saved in:
7
From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda
;
Abarashi, Jamal
;
Ferguson, …
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
Saved in:
8
A front-to-back guide to writing a qualitative research article
Gopaldas, Ahir
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 115-121
Persistent link: https://www.econbiz.de/10011535872
Saved in:
9
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
10
The use of the repertory grid technique in online trust research
Bauman, Antonina
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 362-382
Persistent link: https://www.econbiz.de/10011305121
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