//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"World"
~isPartOf:"Contributions to Management Science"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Luxury goods"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
World
Luxury goods
Brand
199
Markenartikel
199
Consumer behaviour
163
Konsumentenverhalten
163
Brand management
154
Markenführung
154
Brand image
105
Markenimage
105
Beziehungsmarketing
61
Relationship marketing
61
Einzelhandel
43
Retail trade
43
Handelsmarke
35
Store brand
35
Brand loyalty
23
Markentreue
21
Preismanagement
20
Pricing strategy
20
Social Web
19
Social web
19
Advertising effects
18
Luxusgüter
18
Werbewirkung
18
Customer satisfaction
16
Kundenzufriedenheit
16
Internet marketing
13
Online-Marketing
13
Confidence
12
Marketing management
12
Marketingmanagement
12
Vertrauen
12
Brand experience
11
Viral marketing
11
Virales Marketing
11
Einzelhandelspreis
10
Retail price
10
China
9
Fashion
9
Mode
9
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
19
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
Language
All
English
20
German
1
Author
All
Prentice, Catherine
2
Shao, Wei
2
Adamczyk, Grzegorz
1
Alavi, Sascha
1
Albrecht, Carmen-Maria
1
Backhaus, Christof
1
Bakir, Aysen
1
Brown, James
1
Cham Tat Huei
1
Cui, Charles Chi
1
Dennis, Charles
1
Dilmperi, Athina
1
Dörfer, Sabrina
1
El Khansa, Zeinab
1
Espinoza Petersen, Francine
1
Eugene Cheng-xi Aw
1
Faßnacht, Martin
1
Fischer, Marc
1
Gentina, Élodie
1
Gil, Luciana de Araujo
1
Grabner-Kräuter, Sonja
1
Grace, Debra
1
Gurzki, Hannes
1
Gázquez-Abad, Juan Carlos
1
Habel, Johannes
1
Heine, Klaus
1
Hornig, Tobias
1
Hu, Yangjuan
1
Husain, Rehan
1
Hyun, Hyowon
1
Jennewein, Klaus
1
Jin, Ting
1
Kluge, Philipp Nikolaus
1
Koles, Bernadett
1
Li, Fajin
1
Loureiro, Sandra Maria Correia
1
Majdalani, Joelle
1
Martínez-López, Francisco J.
1
McIntyre, Charles
1
Melewar, T. C.
1
more ...
less ...
Institution
All
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
Contributions to Management Science
Journal of retailing and consumer services
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
40
The journal of brand management : an international journal
33
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
The journal of product & brand management
15
Journal of fashion marketing and management
14
International journal of advertising : the review of marketing communications
7
Journal of global fashion marketing : JGfM
7
SpringerLink / Bücher
7
Psychology & marketing
6
Developing successful global strategies for marketing luxury brands
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
The IUP journal of brand management : IJBRM
4
Asia Pacific journal of marketing and logistics
3
Critical explorations
3
EBSCOhost eBook Collection
3
European journal of marketing
3
International journal of contemporary hospitality management
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of consumer marketing
3
Journal of revenue and pricing management
3
Journal of strategic marketing
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Marketing intelligence & planning
3
Qualitative market research : an international journal
3
Springer eBook Collection / Business and Management
3
Strategic change
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
2
Brand culture
2
Building consumer-brand relationship in luxury brand management
2
Business horizons
2
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
2
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
3
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
4
The manifestation of luxury value dimensions in brand engagement in self-concept
Ostovan, Nima
;
Nasr, Arash Khalili
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209689
Saved in:
5
The Eureka moment in understanding luxury brand purchases! : a non-linear fsQCA-ANN approach
Li, Fajin
;
Eugene Cheng-xi Aw
;
Tan, Garry Wei-Han
;
Cham …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366335
Saved in:
6
Identifying antecedent conditions for luxury brand purchase
Jin, Ting
;
Prentice, Catherine
;
Shao, Wei
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502684
Saved in:
7
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
Saved in:
8
When luxury brands meet China : the effect of localized celebrity endorsements in social media marketing
Yu, Shubin
;
Hu, Yangjuan
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238317
Saved in:
9
What shapes adolescents' attitudes toward luxury brands? : the role of self-worth, self-construal, gender and national culture
Bakir, Aysen
;
Gentina, Élodie
;
Gil, Luciana de Araujo
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305379
Saved in:
10
Brand addiction in the contexts of luxury and fast-fashion brands
Mrad, Mona
;
Majdalani, Joelle
;
Cui, Charles Chi
;
El …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268863
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->