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subject:"World"
~person:"Aaker, David A."
~person:"Burmann, Christoph"
~person:"Choi, Seung-chan"
~subject:"Marketingmanagement"
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Aaker, David A.
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8
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6
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
California management review
1
Journal of retailing and consumer services
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
6
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1
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
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2
Online-Handel und digitales Marketing : eine strategische Option für die Markenhersteller zur Verringerung der Verhandlungsmacht des Einzelhandels
Burmann, Christoph
;
Kiefel, Nicola
-
2011
Persistent link: https://www.econbiz.de/10009758284
Saved in:
3
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
4
Marketing in a silo world : the new CMO challenge
Aaker, David A.
- In:
California management review
51
(
2008/09
)
1
,
pp. 144-156
Persistent link: https://www.econbiz.de/10003797726
Saved in:
5
Identitätsorientierte Markenführung - Grundlagen für das Management von Markenportfolios : Arbeitspapier 100
Meffert, Heribert
;
Burmann, Christoph
-
1996
Persistent link: https://www.econbiz.de/10013330146
Saved in:
6
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
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