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subject:"World"
~person:"Aaker, David A."
~person:"Choi, Seung-chan"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
Markenartikel
16
Brand
11
Brand management
7
Markenführung
7
Markenpolitik
5
Marketing management
4
Consumer behaviour
3
Einzelhandel
3
Handelsmarke
3
Marktforschung
3
Retail trade
3
Store brand
3
Brand image
2
Einzelhandelspreis
2
Game theory
2
Markenimage
2
Preismanagement
2
Preiswettbewerb
2
Price competition
2
Pricing strategy
2
Private labels
2
Retail price
2
Spieltheorie
2
Advertising planning
1
Brand premium
1
Branding
1
Channel distribution
1
Competition
1
Context-dependent preferences
1
Context-dependent-preferences
1
Disruptive
1
Disruptive Innovation
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Aaker, David A.
Choi, Seung-chan
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Hildebrandt, Lutz
16
Keller, Kevin Lane
16
Fetscherin, Marc
15
Fournier, Susan
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Sattler, Henrik
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Hruschka, Harald
12
Japutra, Arnold
12
Melewar, T. C.
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Guzman, Francisco
11
MacInnis, Deborah J.
11
Park, C. Whan
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Huber, Frank
10
Khamitov, Mansur
10
Sharp, Byron
10
Trinh, Giang
10
Veloutsou, Cleopatra
10
Bagozzi, Richard P.
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
Paap, Richard
9
Thomson, Matthew
9
Usman, Osly
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
California management review
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
6
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1
National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan
;
Turut, Ozge
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
Saved in:
2
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
Saved in:
3
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
4
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
5
Marketing in a silo world : the new CMO challenge
Aaker, David A.
- In:
California management review
51
(
2008/09
)
1
,
pp. 144-156
Persistent link: https://www.econbiz.de/10003797726
Saved in:
6
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
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