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subject:"Zielgruppe"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
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Search: subject_exact:"Werbeeffizienz"
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Zielgruppe
Consumer behaviour
Internet marketing
Advertising effects
236
Werbewirkung
236
Advertising
104
Werbung
104
USA
49
United States
49
Konsumentenverhalten
45
Psychology of advertising
29
Werbepsychologie
29
Computerspiel
21
Fernsehwerbung
21
Television advertising
21
Video game
21
Target group
19
Experiment
18
Brand image
17
Markenimage
17
Online-Marketing
15
Product Placement
15
Product placement
15
Advertising planning
13
Children
13
Green marketing
13
Kinder
13
Werbeplanung
13
Öko-Marketing
13
Creativity
12
Forschung
12
Kreativität
12
Research
12
Emotion
10
Gewalt
10
Print advertising
10
Printwerbung
10
Violence
10
Cognition
9
Environmental consciousness
9
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75
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76
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76
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1
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English
76
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Dahlén, Micael
4
Muehling, Darrel D.
3
Rosengren, Sara
3
Russell, Cristel Antonia
3
An, Soontae
2
Bakir, Aysen
2
Chang, Chingching
2
Evans, Nathaniel J.
2
Haley, Eric
2
Kareklas, Ioannis
2
Kulczynski, Alicia
2
Pelsmacker, Patrick de
2
Puntoni, Stefano
2
Putrevu, Sanjay
2
Reijmersdal, Eva A. van
2
Russell, Dale W.
2
Stafford, Marla Royne
2
Aggarwal, Preveen
1
Ahn, Sun Joo
1
Armstrong Soule, Catherine A.
1
Ashley, Christy
1
Bailenson, Jeremy N.
1
Baxter, Stacey
1
Baxter, Stacey M.
1
Bettman, James R.
1
Bickart, Barbara A.
1
Boerman, Sophie C.
1
Burton, Scot
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Cervellon, Marie-Cécile
1
Chan, Kwong
1
Chen, Huan
1
Childers, Courntey Carpenter
1
Choi, Yung Kyun
1
De Jans, Steffi
1
Defever, Christine
1
Delbaere, Marjorie
1
Dens, Nathalie
1
Diamond, William D.
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
153
Journal of marketing communications
146
International journal of advertising : the review of marketing communications
145
International journal of advertising : the quarterly review of marketing communications
117
Journal of advertising research
106
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
Journal of retailing and consumer services
75
Journal of promotion management : innovations in planning and applied research
73
Psychology & marketing
69
Journal of promotion management : JPM
68
International journal of internet marketing and advertising : IJIMA
62
Journal of marketing research : JMR
45
Marketing letters : a journal of research in marketing
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
European journal of marketing : EJM
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
The journal of product & brand management
35
Journal of current issues and research in advertising : JCIRA
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Asia Pacific journal of marketing and logistics
30
Marketing : ZFP ; journal of research and management
29
The journal of consumer marketing
29
Journal of current issues and research in advertising
28
Health marketing quarterly
27
The journal of brand management : an international journal
26
International journal of hospitality management
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Marketing intelligence & planning
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of international consumer marketing
23
European journal of marketing
20
International journal of consumer studies
20
Journal of global marketing
20
Journal of consumer behaviour : an international research review
19
Journal of marketing research
19
Information systems research : ISR
17
International journal of electronic commerce : IJEC
17
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ECONIS (ZBW)
76
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1
Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
;
Childers, …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
Saved in:
2
To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
3
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Saved in:
4
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
5
Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Read, Glenna L.
;
Driel, Irene I. van
;
Potter, Robert F.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
Saved in:
6
The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
Saved in:
7
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
8
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
9
Synergistic, antagonistic, and asymmetric media interactions
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 282-300
Persistent link: https://www.econbiz.de/10011930122
Saved in:
10
Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011705767
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