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subject:"Zielgruppe"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Konsumentenverhalten"
~type:"article"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Zielgruppe
Konsumentenverhalten
Advertising effects
231
Werbewirkung
231
Advertising
99
Werbung
99
USA
49
United States
49
Consumer behaviour
45
Psychology of advertising
29
Werbepsychologie
29
Fernsehwerbung
21
Television advertising
21
Computerspiel
20
Video game
20
Target group
19
Experiment
18
Brand image
17
Markenimage
17
Product Placement
15
Product placement
15
Internet marketing
14
Online-Marketing
14
Advertising planning
13
Children
13
Kinder
13
Werbeplanung
13
Forschung
12
Green marketing
12
Research
12
Öko-Marketing
12
Creativity
11
Kreativität
11
Emotion
10
Gewalt
10
Print advertising
10
Printwerbung
10
Violence
10
Cognition
9
Environmental consciousness
9
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15
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Article in journal
64
Aufsatz in Zeitschrift
64
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English
64
Author
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Dahlén, Micael
4
Muehling, Darrel D.
3
Rosengren, Sara
3
Russell, Cristel Antonia
3
An, Soontae
2
Bakir, Aysen
2
Chang, Chingching
2
Haley, Eric
2
Kareklas, Ioannis
2
Kulczynski, Alicia
2
Pelsmacker, Patrick de
2
Puntoni, Stefano
2
Putrevu, Sanjay
2
Reijmersdal, Eva A. van
2
Russell, Dale W.
2
Stafford, Marla Royne
2
Aggarwal, Preveen
1
Ahn, Sun Joo
1
Armstrong Soule, Catherine A.
1
Ashley, Christy
1
Bailenson, Jeremy N.
1
Baxter, Stacey
1
Baxter, Stacey M.
1
Bettman, James R.
1
Bickart, Barbara A.
1
Boerman, Sophie C.
1
Burton, Scot
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Cervellon, Marie-Cécile
1
Chen, Huan
1
Childers, Courntey Carpenter
1
Choi, Yung Kyun
1
De Jans, Steffi
1
Defever, Christine
1
Delbaere, Marjorie
1
Dens, Nathalie
1
Driel, Irene I. van
1
Eisend, Martin
1
Escalas, Jennifer Edson
1
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the review of marketing communications
143
Journal of business research : JBR
141
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
99
Journal of advertising research
71
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
68
Journal of promotion management : JPM
62
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
European journal of marketing : EJM
35
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
The journal of consumer marketing
29
Health marketing quarterly
28
Asia Pacific journal of marketing and logistics
27
The journal of brand management : an international journal
26
Young consumers : insight and ideas for responsible marketers
26
Marketing : ZFP ; journal of research and management
24
International journal of hospitality management
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of international consumer marketing
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of marketing
21
Journal of global marketing
19
International journal of consumer studies
17
Journal of consumer behaviour : an international research review
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Journal of marketing research
17
Cogent business & management
16
Journal of consumer marketing
16
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ECONIS (ZBW)
64
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1
Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
;
Childers, …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
Saved in:
2
To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
3
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Saved in:
4
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
5
Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Read, Glenna L.
;
Driel, Irene I. van
;
Potter, Robert F.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
Saved in:
6
The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
Saved in:
7
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
8
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
9
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
10
Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011705767
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