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subject:"Zielgruppe"
~isPartOf:"Journal of advertising research"
~subject:"Social web"
~type:"article"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Zielgruppe
Social web
Advertising effects
259
Werbewirkung
259
Advertising
86
Werbung
86
USA
67
United States
67
Internet marketing
54
Online-Marketing
54
Consumer behaviour
51
Konsumentenverhalten
51
Fernsehwerbung
36
Television advertising
36
Emotion
20
Brand management
19
Markenführung
19
Target group
19
Psychology of advertising
17
Werbepsychologie
17
Advertising planning
16
Brand image
16
Markenimage
16
Werbeplanung
16
Social Web
15
Marketing management
13
Marketingmanagement
13
Measurement
12
Messung
12
Viral marketing
10
Virales Marketing
10
Communication
9
Kommunikation
9
Media usage
9
Mediennutzung
9
Product Placement
9
Product placement
9
Celebrity endorsement
8
Celebrity-Werbung
8
Großbritannien
8
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Article in journal
33
Aufsatz in Zeitschrift
33
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English
33
Author
All
Fulgoni, Gian
2
Lipsman, Andrew
2
Nelson-Field, Karen
2
Riebe, Erica
2
Sharp, Byron
2
Appiah, Osei
1
Bakir, Aysen
1
Bates, Kenneth
1
Beal, Virginia
1
Bergkvist, Lars
1
Berthon, Pierre R.
1
Blodgett, Jeffrey G.
1
Boyle, Brett
1
Brettel, Malte
1
Broadbridge, Victoria
1
Bruich, Sean
1
Campbell, Colin
1
Cannon, Hugh M.
1
Chao, Naipeng
1
Chumpitaz Caceres, Rubén
1
Comello, Maria Leonora G.
1
Cousin, Antoine
1
D'Amico, Ted
1
Di Domenico, Giandomenico
1
Dickinson-Delaporte, Sonia
1
Elias, Troy
1
Flatten, Tessa
1
Ford, John B.
1
Franklin, Esther
1
Freeman, Dan
1
Gathen, Constanze
1
Gavilanes Laso, José Luis
1
Gonzalez, Gabriel R.
1
Gordon, Jonathon
1
Graham, Jeffrey
1
Greenlee, Timothy B.
1
Hang, Haming
1
Havlena, William
1
Hota, Monali
1
Ivanic, Aarti S.
1
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Published in...
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Journal of advertising research
International journal of advertising : the review of marketing communications
40
International journal of advertising : the quarterly review of marketing communications
30
International journal of internet marketing and advertising : IJIMA
26
Journal of marketing communications
26
Journal of advertising : official publication of the American Academy of Advertising
24
Journal of promotion management : innovations in planning and applied research
24
Journal of business research : JBR
23
Journal of retailing and consumer services
17
Young consumers : insight and ideas for responsible marketers
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Psychology & marketing
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of consumer studies
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing intelligence & planning
9
Journal of current issues and research in advertising
8
Journal of promotion management : JPM
8
Cogent business & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of electronic commerce research : JECR
7
European journal of marketing : EJM
6
Information systems research : ISR
5
International journal of electronic commerce : IJEC
5
Marketing : ZFP ; journal of research and management
5
Marketing letters : a journal of research in marketing
5
Health marketing quarterly
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of food products marketing
4
Journal of global marketing
4
Journal of international consumer marketing
4
Journal of internet commerce
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Review of industrial organization : RIO
4
The journal of applied business research
4
The journal of consumer marketing
4
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ECONIS (ZBW)
33
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1
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
2
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
3
Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
Saved in:
4
Cross-device and cross-channel identity measurement issues and guidelines : how advertisers can maximize the impact of an identity-based brand campaign
Neufeld, Evan
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10011707668
Saved in:
5
What drives advertising success on Facebook? : an advertising-effectiveness model ; measuring the effects on sales of "Likes" and other social-network stimuli
Brettel, Malte
;
Reich, Jens-Christian
;
Gavilanes Laso, …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011296209
Saved in:
6
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
7
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
Saved in:
8
Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
Saved in:
9
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
10
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
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