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subject:"Zielgruppe"
~person:"Cauberghe, Veroline"
~person:"Zhong, Weijun"
~source:"econis"
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Search: subject_exact:"Werbeeffizienz"
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Zielgruppe
Advertising effects
13
Werbewirkung
13
Advertising
7
Target group
7
Werbung
7
Children
6
Consumer behaviour
6
Kinder
6
Konsumentenverhalten
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Online-Marketing
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children
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(new) advertising formats
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Advertising Effectiveness
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Brand image
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Brand placement
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Celebrity endorsement
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Celebrity-Werbung
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Cognitive advertising literacy
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Cauberghe, Veroline
Zhong, Weijun
Hudders, Liselot
8
Bakir, Aysen
7
Buijzen, Moniek
7
Pelsmacker, Patrick de
6
Rozendaal, Esther
6
Reijmersdal, Eva A. van
5
De Jans, Steffi
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
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Cassia, Fabio
3
Cauberghe, Verolien
3
Dens, Nathalie
3
Galeotti, Andrea
3
Kulczynski, Alicia
3
Nicolini, Valentina
3
Pepall, Lynne
3
Puntoni, Stefano
3
Reiff, Joseph
3
Russell, Cristel Antonia
3
Shin, Jiwoong
3
Stafford, Marla Royne
3
Van de Sompel, Dieneke
3
Vanwesenbeeck, Ini
3
Yu, Jungju
3
Zhang, Kaifu
3
Ali, Mazhar
2
Anjum, Munazzah Mehak
2
Ascarza, Eva
2
Auty, Susan
2
Baxter, Stacey M.
2
Berger, Jonah
2
Bhattacharjee, Amit
2
Blodgett, Jeffrey G.
2
Bruhn, Manfred
2
Burguet, Roberto
2
Butt, Muhammad Mohsin
2
Bušljeta Banks, Ivana
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
LISS 2012 ; Vol. 2
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
3
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
4
Attack and defend : the role of targeting in a distribution channel
Zhang, Jianqiang
;
Liu, Zhuping
;
Zhong, Weijun
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011486574
Saved in:
5
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
6
A model of targeted advertising based on consumer purchase history
Zhang, Jianqiang
;
Zhong, Weijun
;
Mei, Shue
-
2013
Persistent link: https://www.econbiz.de/10010189895
Saved in:
7
Competitive effects of purchase-based targeted advertising
Zhang, Jianqiang
;
Zhong, Weijun
;
Mei, Shue
- In:
Journal of electronic commerce in organizations : the …
10
(
2012
)
4
,
pp. 71-84
Persistent link: https://www.econbiz.de/10009715358
Saved in:
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