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type:"article"
~accessRights:"restricted"
~subject:"Mobile Marketing"
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Search: subject_exact:"Mobilkommunikation"
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Mobile Marketing
Mobile communications
1,551
Mobilkommunikation
1,551
Consumer behaviour
482
Konsumentenverhalten
482
Mobile phone
356
Mobiltelefon
356
Mobile Business
297
Mobile business
297
Mobile application
235
Mobile Anwendung
231
Innovation adoption
213
Innovationsakzeptanz
213
Customer satisfaction
187
Kundenzufriedenheit
187
Beziehungsmarketing
157
Relationship marketing
157
Dienstleistungsqualität
144
Service quality
144
Internet marketing
138
Online-Marketing
138
Electronic money
117
Elektronisches Geld
117
Electronic Banking
107
Electronic banking
107
Innovation diffusion
103
Innovationsdiffusion
103
Mobile marketing
95
Innovation
79
Theorie
79
Theory
79
Internet
77
Technischer Fortschritt
73
Technological change
73
Information technology
71
Informationstechnik
71
Telecommunications industry
67
Telekommunikationssektor
67
Telecommunications
66
Advertising
63
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Shankar, Venkatesh
4
Cui, Xuebin
3
Ghose, Anindya
3
Andrews, Michelle
2
Arnita, Devi
2
Brandt, Tobias
2
Högberg, Johan
2
Kumar, Vikas
2
Luo, Xueming
2
Maseeh, Haroon Iqbal
2
Maseke, Bernardus Franco
2
Mittal, Saurabh
2
Narang, Unnati
2
Nasution, Reza Ashari
2
Neumann, Dirk
2
Rafieian, Omid
2
Smith, Katherine Taken
2
Spann, Martin
2
Willing, Christoph
2
Wästlund, Erik
2
Yoganarasimhan, Hema
2
Zubcsek, Peter Pal
2
Aas, Tor Helge
1
Abhishek
1
Aghniadi
1
Agrawal, Shiv Ratan
1
Aktar, Mst. Shuly
1
Al-Hawary, Sulieman Ibraheem Shelash
1
Alam, S. M. Shahedul
1
Alam, S. M. Shamiul
1
Aramendia-Muneta, Maria Elena
1
Arden, Christine M.
1
Ashaduzzaman, Md.
1
Ataman, M. Berk
1
Atli Geir Hallgrímsson
1
Axcell, Shana
1
Azemi, Yllka
1
Azzahra, Dwine Fatimah
1
Baek, Tae Hyun
1
Barajas-Portas, Karla
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of retailing and consumer services
6
International journal of internet marketing and advertising : IJIMA
5
Journal of business research : JBR
4
Journal of marketing research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Business horizons
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
Global business review
1
Information systems research : ISR
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
International journal of business and economics research : IJBER
1
International journal of business and systems research : IJBSR
1
International journal of business excellence : IJBEX
1
International journal of business innovation and research : IJBIR
1
International journal of electronic business : IJEB
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of public sector performance management : IJPSPM
1
International journal of technology marketing : IJTMkt
1
Inventi impact: retailing & consumer services
1
Journal of accounting & management information systems : JAMIS
1
Journal of business-to-business marketing
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of contemporary marketing science
1
Journal of global marketing
1
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ECONIS (ZBW)
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1
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
2
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
3
Mobile advertisement campaigns for boosting in-store visits : a design framework and case study
Keshanian, Kimia
;
Ramasubbu, Narayan
;
Dutta, Kaushik
- In:
Production and operations management : the flagship …
32
(
2023
)
8
,
pp. 2438-2454
Persistent link: https://www.econbiz.de/10014328691
Saved in:
4
Geo-fencing or geo-conquesting? : a strategic analysis of location-based coupon under different market structures
Ding, Long
;
Liu, Peng
;
Hu, Sen
- In:
Transportation research / E : an international journal
174
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014338105
Saved in:
5
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
6
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
7
How do morning and friendly ads influence mobile advertising? : a mediation perspective using appraisal theory
Hajian, Ava
;
Prybutok, Victor R.
;
Chang, Hsia-Ching
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014321989
Saved in:
8
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
Saved in:
9
Mobile instant messaging as an interaction tool in the business context
Ferraz, Rodolfo Magalhães
;
Furquim, Thales Stevan Guedes
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 64-88
Persistent link: https://www.econbiz.de/10014301513
Saved in:
10
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana
;
Ellis, Debbie
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
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