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type:"article"
~isPartOf:"Cross cultural management : an international journal"
~isPartOf:"International journal of services technology and management"
~subject:"Vertrauen"
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Search: subject_exact:"Markenidentität"
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Brand image
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structural equation modelling
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moderating effect
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Jiménez, Nadia
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Cross cultural management : an international journal
International journal of services technology and management
Journal of retailing and consumer services
16
The journal of product & brand management
14
Journal of business research : JBR
12
International journal of hospitality management
10
Asia Pacific journal of marketing and logistics
7
The journal of brand management : an international journal
7
Journal of hospitality marketing & management
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Cogent business & management
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International journal of consumer studies
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International journal of electronic marketing and retailing : IJEMR
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European journal of marketing : EJM
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International journal of advertising : the review of marketing communications
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International journal of business excellence
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International journal of retail & distribution management
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International review on public and non-profit marketing
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Inventi impact: retailing & consumer services
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of internet commerce
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Journal of marketing for higher education
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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Pakistan journal of commerce and social sciences
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Society and business review
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The journal of consumer marketing
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EuroMed journal of business
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European research studies
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Future Business Journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
5
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1
Interactivity, engagement, trust, purchase intention and word-of-mouth : a moderated mediation study
Liao, Shu-Hsien
;
Chung, Yu-Chun
;
Chang, Wen-Jung
- In:
International journal of services technology and management
25
(
2019
)
2
,
pp. 116-137
Persistent link: https://www.econbiz.de/10012101573
Saved in:
2
The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India
Hur, Won-moo
;
Kang, Seongho
;
Kim, Minsung
- In:
Cross cultural management : an international journal
22
(
2015
)
3
,
pp. 487-508
Persistent link: https://www.econbiz.de/10011312552
Saved in:
3
The mediation of trust in country-of-origin effects across countries
Jiménez, Nadia
;
San Martin, Sonia
- In:
Cross cultural management : an international journal
21
(
2014
)
2
,
pp. 150-171
Persistent link: https://www.econbiz.de/10010378650
Saved in:
4
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
5
A model of online trust for travel products
Choi, Dorothy K. Y.
;
Au, Norman
- In:
International journal of services technology and management
15
(
2011
)
1/2
,
pp. 132-146
Persistent link: https://www.econbiz.de/10008986869
Saved in:
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