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type:"article"
~isPartOf:"International journal of services technology and management"
~subject:"Bibliometrics"
~subject:"Vertrauen"
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Bibliometrics
Vertrauen
Brand image
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Markenimage
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Consumer behaviour
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Brand management
5
Markenführung
5
Viral marketing
4
Virales Marketing
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structural equation modelling
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brand image
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consumer behaviour
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moderating effect
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purchase intention
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Chang, Wen-Jung
2
Chung, Yu-Chun
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Au, Norman
1
Chang, Wen-jung
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Choi, Dorothy K. Y.
1
Chung, Yu-chun
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Liao, Shu-Hsien
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Liao, Shu-hsien
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International journal of services technology and management
Journal of business research : JBR
22
The journal of product & brand management
22
Journal of retailing and consumer services
16
The journal of brand management : an international journal
14
International journal of consumer studies
12
International journal of hospitality management
10
Asia Pacific journal of marketing and logistics
7
Journal of hospitality marketing & management
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Marketing intelligence & planning
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Journal of global marketing
6
Cogent business & management
5
International journal of electronic marketing and retailing : IJEMR
5
International review on public and non-profit marketing
5
Journal of international consumer marketing
5
Journal of marketing communications
5
Psychology & marketing
5
Journal of Asian finance, economics and business : JAFEB
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of travel and tourism marketing
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Management decision : MD
4
Marketing letters : a journal of research in marketing
4
The IUP journal of brand management : IJBRM
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Economic research
3
EuroMed journal of business
3
European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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International journal of business excellence
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
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Inventi impact: retailing & consumer services
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
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Journal of marketing for higher education
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management decision
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Interactivity, engagement, trust, purchase intention and word-of-mouth : a moderated mediation study
Liao, Shu-Hsien
;
Chung, Yu-Chun
;
Chang, Wen-Jung
- In:
International journal of services technology and management
25
(
2019
)
2
,
pp. 116-137
Persistent link: https://www.econbiz.de/10012101573
Saved in:
2
A review of brand research (1990-2010) : classification, application and development trajectory
Chang, Wen-Jung
;
Chung, Yu-Chun
- In:
International journal of services technology and management
22
(
2016
)
1/2
,
pp. 74-105
Persistent link: https://www.econbiz.de/10011645316
Saved in:
3
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
4
A model of online trust for travel products
Choi, Dorothy K. Y.
;
Au, Norman
- In:
International journal of services technology and management
15
(
2011
)
1/2
,
pp. 132-146
Persistent link: https://www.econbiz.de/10008986869
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