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Search: subject_exact:"Hispanics"
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Becerra, Enrique P.
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Albert, Terric C.
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Baack, Daniel W.
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Cano, Cynthia Rodriguez
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Chapa, Sindy
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Journal of advertising research
International migration review : IMR
14
Demography : a publication of the Population Association of America ; the statistical study of human populations
11
Journal of business research : JBR
9
The review of black political economy
9
Hispanics in the US economy
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Industrial relations : a journal of economy & society
8
Journal of managerial psychology
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Monthly labor review : MLR
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The American economic review
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Journal of career development
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Applied economics
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Economic inquiry : journal of the Western Economic Association International
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Journal of human resources : JHR
5
Journal of retailing and consumer services
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Economics letters
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Economics of education review
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Journal of poverty : innovations on social, political & economic inequalities
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Journal of urban economics
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Labor studies journal : official journal of United Association für Labor Education
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Small business economics : an entrepreneurship journal
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Social problems : in pursuit of social justice
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American Journal of Business
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Contemporary economic policy : a journal of Western Economic Association International
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Eastern economic journal
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Economic development quarterly : the journal of American economic revitalization
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Economic perspectives
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Handbook of research on ethnic and intra-cultural marketing
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Inquiry : a journal of health care organization, provision and financing
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Journal of business & economics research
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Journal of business ethics : JOBE
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Journal of promotion management : JPM
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Labour economics : official journal of the European Association of Labour Economists
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Psychology & marketing
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Social security bulletin
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Southern economic journal
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The American journal of economics and sociology
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The journal of consumer marketing
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The journal of economic perspectives : a journal of the American Economic Association
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ECONIS (ZBW)
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1
The effect of generational status in language-tailored political messages
Chapa, Sindy
;
Becerra, Enrique P.
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 356-366
Persistent link: https://www.econbiz.de/10010419801
Saved in:
2
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
3
Understanding the invisibility of the Asian-American television audience : why marketers often overlook an audience of "model" consumers
Coffey, Amy Jo
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 101-118
Persistent link: https://www.econbiz.de/10009745858
Saved in:
4
Digging for "Spanish gold"
Cano, Cynthia Rodriguez
;
Ortinau, David J.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 322-332
Persistent link: https://www.econbiz.de/10009663640
Saved in:
5
Comprende code switching? : young Mexican-Americans' responses to language alteration in print advertising
Bishop, Melissa
;
Peterson, Mark
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 648-659
Persistent link: https://www.econbiz.de/10009501935
Saved in:
6
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
7
Hispanic ethnicity and media behavior
Villarreal, Ricardo
;
Peterson, Robert A.
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10003742649
Saved in:
8
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
9
Television attitudes and TV types of African-Americans, Latinos, and Caucasians
Albert, Terric C.
;
Jacobs, Randy D.
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 235-246
Persistent link: https://www.econbiz.de/10003742672
Saved in:
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