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type:"article"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Markenidentität"
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Beziehungsmarketing
Brand image
243
Markenimage
243
Consumer behaviour
223
Konsumentenverhalten
223
Brand management
163
Markenführung
163
Brand
92
Markenartikel
91
Relationship marketing
68
Einzelhandel
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Retail trade
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Social Web
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Social web
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Customer satisfaction
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Kundenzufriedenheit
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Internet marketing
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Online-Marketing
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Online retailing
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Online-Handel
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Luxury goods
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Luxusgüter
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Brand loyalty
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Markentreue
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Advertising effects
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Confidence
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Handelsmarke
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Store brand
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Vertrauen
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Werbewirkung
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Corporate reputation
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Designation of origin
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Dienstleistungsqualität
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Firmenimage
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Herkunftsbezeichnung
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Service quality
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E-commerce
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Lombart, Cindy
4
Louis, Didier
3
Loureiro, Sandra Maria Correia
3
Prentice, Catherine
3
Burt, Steven
2
Das, Gopal
2
Fazal-e-Hasan, Syed
2
Kumar, Jitender
2
Kumar, Vikas
2
Mortimer, Gary
2
Trinh, Giang
2
Abbes, Intissar
1
Ahmad, Anees
1
Ahmadi, Hormoz
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Anselmsson, Johan
1
Ariza-Montes, Antonio
1
Arizal N
1
Athanasopoulou, Pinelopi
1
Aznuriyandi
1
Baabdullah, Abdullah Mohammed
1
Baumann, Chris
1
Bento, Marisa
1
Bougoure, Ursula Sigrid
1
Byun, Kyung-Ah
1
Büyükdağ, Naci
1
Chakrabarti, Somnath
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Chamola, Pankaj
1
Charton-Vachet, Florence
1
Chen, Fei-Lung
1
Chiu, Hung-Chang
1
Cho, Young Sang
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Choi, Yu Hua
1
Choo, Ho Jung
1
Chrysochou, Polymeros
1
Cioppi, Marco
1
Coelho, Pedro Simões
1
Collange, Véronique
1
Curina, Ilaria
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Journal of retailing and consumer services
Journal of business research : JBR
100
The journal of product & brand management
78
The journal of brand management : an international journal
65
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
21
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
Journal of strategic marketing
16
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of marketing communications
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
Global business review
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of market research
7
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ECONIS (ZBW)
68
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1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
3
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
4
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin
;
Hur, Won-Moo
;
Lee, Luri
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Saved in:
5
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
6
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
7
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
8
Chatbots in e-commerce : the effect of chatbot language style on customers' continuance usage intention and attitude toward brand
Li, Meichan
;
Wang, Rui
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259217
Saved in:
9
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
10
Studying the impact of food values, subjective norm and brand love on behavioral loyalty
Izquierdo-Yusta, Alicia
;
Martínez-Ruiz, María Pilar
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169605
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