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~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject_exact:"Brand management"
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Brand management
76
Markenführung
76
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
40
Markenimage
40
Brand
27
Markenartikel
26
Beziehungsmarketing
11
Relationship marketing
11
Innovation
10
Marketing management
9
Marketingmanagement
9
Social Web
9
Social web
9
Advertising effects
8
Werbewirkung
8
New product development
7
Brand extension
6
Internet marketing
6
Markentransfer
6
Online-Marketing
6
Produktentwicklung
6
Brand equity
4
Customer satisfaction
4
Erfolgsfaktor
4
Innovation management
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Innovationsmanagement
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Success factor
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Brand extensions
3
Branding
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Capital income
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Corporate reputation
3
Designation of origin
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Emerging economies
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3
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76
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Bayus, Barry L.
3
Homburg, Christian
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Keller, Kevin Lane
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Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Calantone, Roger J.
2
Diamantopoulos, Adamantios
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Journal of the Academy of Marketing Science
Journal of business research : JBR
581
The journal of brand management : an international journal
528
The journal of product & brand management
377
Journal of retailing and consumer services
285
European journal of marketing : EJM
122
Psychology & marketing
110
Asia Pacific journal of marketing and logistics
105
Industrial marketing management : the international journal for industrial and high-tech firms
104
International journal of hospitality management
103
Journal of marketing communications
103
Marketing intelligence & planning
101
Journal of marketing management : MM
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of promotion management : innovations in planning and applied research
70
Marketing letters : a journal of research in marketing
70
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
65
Journal of promotion management : JPM
64
Journal of fashion marketing and management
62
Tourism management : research, policies, practice
62
Journal of advertising research
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
61
International journal of advertising : the review of marketing communications
60
International marketing review
60
Qualitative market research : an international journal
57
Cogent business & management
56
Journal of global marketing
56
Journal of marketing research : JMR
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
Journal of retailing
51
The marketing review
51
International journal of consumer studies
50
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ECONIS (ZBW)
76
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1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
3
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
4
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
5
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
6
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
7
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
8
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
9
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
10
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
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