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type:"article"
~isPartOf:"The journal of consumer marketing"
~subject:"Bibliometrics"
~subject:"Music"
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Bibliometrics
Music
Advertising music
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Consumer behaviour
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Werbemusik
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Advertising effects
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Bibliometrie
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Hörfunkwerbung
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Musical intelligence
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Craton, Lincoln G.
2
Aurand, Timothy W.
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Kellaris, James J.
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Krishnan, Vijaykumar
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Lantos, Geoffrey P.
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Lantos, Geofftrey P.
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The journal of consumer marketing
Asia Pacific journal of marketing and logistics
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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Journal of international consumer marketing
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Journal of management analytics
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research : JMR
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
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2
A model of consumer response to advertising music
Lantos, Geofftrey P.
;
Craton, Lincoln G.
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009565319
Saved in:
3
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
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