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type:"article"
~person:"Jebarajakirthy, Charles"
~subject:"Consumer behaviour"
~subject:"segmentation"
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Consumer behaviour
segmentation
Konsumentenverhalten
3
Market segmentation
3
Marktsegmentierung
3
Microfinance
3
Mikrofinanzierung
3
Developing countries
2
Entwicklungsländer
2
Financial services
2
Finanzdienstleistung
2
Jugendliche
2
Youth
2
Attitudes
1
Bottom of pyramid market
1
Consumer perception
1
Credit
1
Credit market
1
Financial services marketing
1
Kreditmarkt
1
Marketing
1
Marketing in developing countries
1
Microcredit
1
Target group
1
War-affected youth
1
Young people
1
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Jebarajakirthy, Charles
Bruwer, Johan
5
Chawla, Deepak
5
Dolnicar, Sara
5
Parsad, Chandan
5
Prashar, Sanjeev
5
Sands, Sean
5
Rundle-Thiele, Sharyn
4
Sondhi, Neena
4
Vijay, T. Sai
4
D'Souza, Clare M.
3
Ferraro, Carla
3
Gajanova, Lubica
3
Mortimer, Gary
3
Moschis, George P.
3
Nadanyiova, Margareta
3
Neslin, Scott A.
3
Olsen, Janeen E.
3
Paço, Arminda M. Finisterra do
3
Raposo, Mário
3
Taylor, D. Christopher
3
Thach, Liz
3
Amin Mahir Abdullah
2
Aschemann-Witzel, Jessica
2
Bagozzi, Richard P.
2
Barber, Nelson
2
Barber, Nelson A.
2
Bastian, Susan E. P.
2
Bolar, Kartikeya
2
Boya, Unal O.
2
Campbell, Colin
2
Chen, Jing
2
Demangeot, Catherine
2
Denizci Guillet, Basak
2
Deshmukh, Arun Kumar
2
Dotson, Michael J.
2
Dutta, Goutam
2
Díaz, Estrella
2
Eusébio, Celeste
2
Gomez-Arias, J. Tomas
2
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Asia Pacific journal of marketing and logistics
1
Journal of retailing and consumer services
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
3
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Marketing microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity : the case of youth in post-war context
Jebarajakirthy, Charles
;
Thaichon, Paramaporn
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 191-215
Persistent link: https://www.econbiz.de/10011486761
Saved in:
2
A study investigating attitudinal perceptions of microcredit services and their relevant drivers in bottom of pyramid market segments
Jebarajakirthy, Charles
;
Lobo, Antonio
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 39-48
Persistent link: https://www.econbiz.de/10010503934
Saved in:
3
Investigating determinants of youth's intentions of seeking microcredit in the post-conflict era
Jebarajakirthy, Charles
;
Lobo, Antonio C.
;
Hewege, Chandana
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 579-601
Persistent link: https://www.econbiz.de/10010495838
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